Earlier this morning I spotted that one of my clients ads was running what I believe is a(nother) new format of sitelinks. Instead of seeing the usual 4 sitelinks split across 1 or 2 lines or even the new embedded versions I saw 6 active sitelinks below my ad. After mentioning this on Twitter I was asked for screenshots and fortunately I have managed to find a couple of good examples.

Interestingly, the only time I could get the 6 sitelink format was if I was conducting a branded search.

What do people think? Is this another step closer towards the PPC & organic listings converging, as I feared previously? After all they only need to show another 2 and the sitelink format will match the organics.

Apple 6 Sitelinks adAmazon 6 Sitelinks Ad

Matt Hopson (21 Posts)

Matt has managed PPC campaigns for over 5 years for a large selection of clients including large travel companies through to retail & a number of charitable organisations.