Spotted: AdWords Ads With 6 Sitelinks

Matt Hopson

Posted 24 June, 2011 by in PPC

Spotted: AdWords Ads With 6 Sitelinks

Earlier this morning I spotted that one of my clients ads was running what I believe is a(nother) new format of sitelinks. Instead of seeing the usual 4 sitelinks split across 1 or 2 lines or even the new embedded versions I saw 6 active sitelinks below my ad. After mentioning this on Twitter I was asked for screenshots and fortunately I have managed to find a couple of good examples.

Interestingly, the only time I could get the 6 sitelink format was if I was conducting a branded search.

What do people think? Is this another step closer towards the PPC & organic listings converging, as I feared previously? After all they only need to show another 2 and the sitelink format will match the organics.

Apple 6 Sitelinks adAmazon 6 Sitelinks Ad

After years of running PPC campaigns in pretty much every vertical, he has learnt that although people always claim to ‘never click on those ads’, they invariably do, which is great for his clients.

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