Author: Matt Hopson

Matt Hopson

Matt has managed PPC campaigns for over 5 years for a large selection of clients including large travel companies through to retail & a number of charitable organisations.

Posts by MattHopson

30
Nov

Screaming Frog Advent Calendar- Win a Free Licence!

So with December beginning tomorrow and the run up to Christmas now well and truly underway, to celebrate we will be opening a door each day on a SEO Spider advent calendar on our Facebook page. Behind each door we’ll be giving you some ideas on how you could use…

19
Jul

The Olympic Torch Relay Passes Through Henley

This morning the ‘Frogs were out in force to cheer The Olympic Torch Relay through Henley-on-Thames. Even though the morning was grey there was a great turn out with the riverbank full of spectators all vying for the best views of the Torch bearers. Here are a few of our…

27
Jun

Google adWords Backgrounds Changing… AGAIN

Over the years Google have loved to play around with the way the adWords ads are displayed in the SERPs. One of their favourite ways ways is to change the background colour of the ads. Previous background colour choices have been yellow, purple & blue and now today we can…

1
May

Google AdWords: New Changes to Ad Rotation

Or WTF Adwords!?!?!?! I’m going to start with a confession, the post I had originally planned for today was a recap of the flurry of features that AdWords released last month, noting some of the good changes but also talking about the bad (near phrase & exact match anyone?) It…

4
Apr

SMX London 2012 – 15% Discount For All Frog Fans

Although they’ve dropped the ‘advanced’ tag for this year’s SMX London event, just taking a quick look at the agenda confirms that the sessions will be no less advanced than previous years with great speakers and topics lined up for the two day event. Screaming Frog are very pleased to…

12
Jan

How To Get Creative With Small PPC Budgets

Because of the current Global economic situation (basically we’re all doomed), many organisations are reviewing marketing budgets and although we would all like to be in the ‘spend as much as you want’ camp, many advertisers are being forced to looking at their numbers and are making that difficult decision…

28
Oct

Happy Halloween from Screaming Frog

Over the past few years it’s become apparent that people all over the internet love techy/ geeky pumpkin carvings, you just have to Google “geeky pumpkins” and you can see there are about 11.5 million image results! Now I know Halloween isn’t technically until Monday but everyone loves a distraction…

24
Jun

Spotted: AdWords Ads With 6 Sitelinks

Earlier this morning I spotted that one of my clients ads was running what I believe is a(nother) new format of sitelinks. Instead of seeing the usual 4 sitelinks split across 1 or 2 lines or even the new embedded versions I saw 6 active sitelinks below my ad. After…

14
Jun

AdWords Showing Extended Display URLs

Yesterday @RichardFergie asked on Twitter if anyone had seen 36 character display URLs as he had accidentally added a new ad that he thought would be disapproved, however, it had received impressions and was running (which is a bonus)… Usually when you upload an ad with a display URL of…

20
Apr

Screaming Frog SEO Spider User Guide

Since launching the Screaming Frog SEO Spider we’ve been overwhelmed with all the great feedback received and we’re all really pleased that people use and love the tool. Since this is the first piece of software that we have released into the wild we’re also aware that there have been…

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Latest From Twitter

  • Like to welcome @Wotton to the growing @screamingfrog SEO team! :-)

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  • @john_rosato Much of it was the kind of links you can turn on and off. The manual part scaled, otherwise we would have just disavowed.

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