Author: Matt Hopson

Matt Hopson

Matt has managed PPC campaigns for over 5 years for a large selection of clients including large travel companies through to retail & a number of charitable organisations.

Posts by MattHopson

20
Feb

Google Shopping Campaigns: PLAs – The Next Generation

When Google first openly discussed that they would be moving their Google shopping section (AKA Froogle if you remember back that far) under the AdWords umbrella there were concerns. I think though, most will agree that Product Listing Ads (PLAs) have been a massive success with the costs involved being…

28
Oct

Halloween is coming to Henley

Historians believe that Halloween has strong ties to Samhain, an ancient Gaelic harvest celebration, and to early pagan festivals. Feasts were held to appease the souls of the dead, and bonfires were lit to ward off evil spirits. Today’s version of Halloween is a far cry from its roots. It’s…

8
Jul

15 Kick-Ass Keyword Tools That Will Turn You Into a PPC Super-Hero

With all the fuss about AdWords sunsetting their external keyword tool my thoughts turned to which other tools I use to find and expand my keyword lists. Now, I’m not saying some of the ideas below are earth-shattering and I would hope that if you’re managing your campaigns efficiently you’ll…

30
Nov

Screaming Frog Advent Calendar- Win a Free Licence!

So with December beginning tomorrow and the run up to Christmas now well and truly underway, to celebrate we will be opening a door each day on a SEO Spider advent calendar on our Facebook page. Behind each door we’ll be giving you some ideas on how you could use…

19
Jul

The Olympic Torch Relay Passes Through Henley

This morning the ‘Frogs were out in force to cheer The Olympic Torch Relay through Henley-on-Thames. Even though the morning was grey there was a great turn out with the riverbank full of spectators all vying for the best views of the Torch bearers. Here are a few of our…

27
Jun

Google adWords Backgrounds Changing… AGAIN

Over the years Google have loved to play around with the way the adWords ads are displayed in the SERPs. One of their favourite ways ways is to change the background colour of the ads. Previous background colour choices have been yellow, purple & blue and now today we can…

1
May

Google AdWords: New Changes to Ad Rotation

Or WTF Adwords!?!?!?! I’m going to start with a confession, the post I had originally planned for today was a recap of the flurry of features that AdWords released last month, noting some of the good changes but also talking about the bad (near phrase & exact match anyone?) It…

4
Apr

SMX London 2012 – 15% Discount For All Frog Fans

Although they’ve dropped the ‘advanced’ tag for this year’s SMX London event, just taking a quick look at the agenda confirms that the sessions will be no less advanced than previous years with great speakers and topics lined up for the two day event. Screaming Frog are very pleased to…

12
Jan

How To Get Creative With Small PPC Budgets

Because of the current Global economic situation (basically we’re all doomed), many organisations are reviewing marketing budgets and although we would all like to be in the ‘spend as much as you want’ camp, many advertisers are being forced to looking at their numbers and are making that difficult decision…

28
Oct

Happy Halloween from Screaming Frog

Over the past few years it’s become apparent that people all over the internet love techy/ geeky pumpkin carvings, you just have to Google “geeky pumpkins” and you can see there are about 11.5 million image results! Now I know Halloween isn’t technically until Monday but everyone loves a distraction…

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  • @matthopson LOL, oops

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  • @patlangridge Hang on, I thought you were Patrick

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