Author: Matt Hopson

Matt Hopson

Matt has managed PPC campaigns for over 5 years for a large selection of clients including large travel companies through to retail & a number of charitable organisations.

Posts by MattHopson

24
Jun

Spotted: AdWords Ads With 6 Sitelinks

Earlier this morning I spotted that one of my clients ads was running what I believe is a(nother) new format of sitelinks. Instead of seeing the usual 4 sitelinks split across 1 or 2 lines or even the new embedded versions I saw 6 active sitelinks below my ad. After…

14
Jun

AdWords Showing Extended Display URLs

Yesterday @RichardFergie asked on Twitter if anyone had seen 36 character display URLs as he had accidentally added a new ad that he thought would be disapproved, however, it had received impressions and was running (which is a bonus)… Usually when you upload an ad with a display URL of…

20
Apr

Screaming Frog SEO Spider User Guide

Since launching the Screaming Frog SEO Spider we’ve been overwhelmed with all the great feedback received and we’re all really pleased that people use and love the tool. Since this is the first piece of software that we have released into the wild we’re also aware that there have been…

9
Mar

AdWords Product Extensions and Your Google Product Feed

With all the various ad extensions available to AdWords advertisers nowadays it can be a bit of a struggle of keep on top of everything and make sure that they are all working as well as they should. I think by now everyone is pretty familiar with Sitelinks and how…

3
Mar

Yahoo! and Microsoft Search Alliance Webinar

So this morning I, along with I would imagine quite a few other advertisers logged into the Yahoo & Microsoft Search Alliance webinar; if I’m honest after listening and watching a few of these in the past I wasn’t expecting to hear anything ground breaking but as the migration will…

28
Feb

My Highlights from SES London (Pt 2): Content Marketing Optimisation

After the great opening session on an Introduction to PPC by Guy Levine, next up was Content Marketing Optimisation with Lee Odden. This session was rammed to the brim with many people having to sit on the floor around the room as all the available seats disappeared pretty quickly. Lee…

25
Feb

My Highlights from SES London Part 1: Introduction to Paid Search

If you follow me on Twitter you would have heard on Tuesday that I was debating whether I should/could liveblog my way through all the sessions at SES on Wednesday. Now if I’m honest although the idea of liveblogging the various sessions sounded great but I quickly found that many…

2
Feb

Blurring The Line – Google Adwords & Natural Listings Converge

Let me start by throwing this out there: I’m not so sure the various ‘enhancements’ Google has added to AdWords ads have been entirely for the searchers’ (and advertisers’) benefit. I wouldn’t be surprised if they have been put in place to ensure that Google’s biggest cash cow remains in…

17
Jan

Screaming Frog SEO Spider Now Does PPC!

Ever since the idea of the Screaming Frog Spider first popped into Dan’s head I have always been pushing to make sure that it is not only an awesome tool for spotting common SEO issues but also a brilliant tool that screamed (you see what I did there) out about…

3
Dec

Google AdWords: New Billing Tab?

I’m not sure if this has been around for a while & I’ve just missed it but when I was reconciling the AdWords costs for one of my clients this morning I noticed that the Billing tab had changed slightly. I’ve included a screenshot below of the ‘new’ tab but…

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