Blog

19
Jun

Should we scrap English Literature and teach SEO instead?

The exam board OCR recently announced it was dropping long-standing American texts such as Of Mice and Men and The Crucible from the English Literature GCSE syllabus, with education secretary Michael Gove to blame. As someone with three younger siblings not yet through high school (not to mention an English…

15
May

An Update On Pixel Width In Google SERP Snippets

Some of you may have read our previous post about the changes in Google’s display of search results and our own analysis of how Google truncates SERP snippets based on characters’ pixel width. In our post we explained – Google now use 18px Arial for the title element, previously it…

15
May

Screaming Frog SEO Spider Update – Version 2.40

I am excited to announce version 2.40 of the Screaming Frog SEO spider, codenamed internally as ‘Duck Cam’. Thanks again to everyone for their continued feedback, suggestions and support. Let’s get straight to it, the updated version includes the following new features – 1) SERP Snippets Now Editable First of…

30
Apr

Brighton SEO 2014 – The Frog’s Perspective

Brighton is a seaside town that I have always associated with Brighton Rock, both the confectionery and the Graham Greene novel whose title was inspired by the classic British sweet. However, from now on when I think of Brighton there will be a different association that is conjured up in…

17
Apr

Using Reddit to Build an Army of Niche Writers

Everybody wants ground breaking content these days, whether it’s for your own site or for posting elsewhere (yes, dirty guest posting), but few are willing to put their money where their mouth is. No, I’m not talking about choosing ‘5 Star Quality’ on Textbroker; believe it or not you might…

31
Mar

SEO Lookalikes

Tomorrow is April Fools’ Day so we thought we’d have a bit of fun on the SF blog, and post a bunch of SEO lookalikes for you to enjoy! Rand Fishkin and Matthew Broderick Matt Cutts and Rick Moranis Danny Sullivan and Sean Hayes Barry Schwartz and that guy from…

20
Mar

Page Title & Meta Description By Pixel Width In SERP Snippet

As outlined in our 2.30 release notes, the Screaming Frog SEO spider now calculates the pixel width of page titles and meta descriptions and has a SERP snippet emulator in the lower window tab. Pixel width makes total sense for the search engines to use for their SERPs, but does…

20
Mar

Screaming Frog SEO Spider Update – Version 2.30

I am really pleased to announce version 2.30 of the Screaming Frog SEO spider code-named ‘Weckl’. This update includes new features that provide greater control of crawls, as well as how the data is analysed. Thanks again to everyone for their continued feedback, suggestions and support. We still have lots…

17
Mar

Negative SEO – Should You Monitor Your Backlinks?

Historically links were often either counted or ignored by Google in their scoring. However, as their algorithms evolved over the past 5 years and more recently with the introduction of Penguin in April 2012 and increase in manual actions, links can certainly hurt your organic visibility. These changes heightened fear…

20
Feb

Google Shopping Campaigns: PLAs – The Next Generation

When Google first openly discussed that they would be moving their Google shopping section (AKA Froogle if you remember back that far) under the AdWords umbrella there were concerns. I think though, most will agree that Product Listing Ads (PLAs) have been a massive success with the costs involved being…

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