Category “SEO”

24
Jun

The Importance of Social Media to the SEO World

Ah, social media and SEO. Some will tell you they go together like Batman and Robin, and others will tell you they go together like exact match anchor text and a Penguin update! There’s been a lot of confusion about whether the two go hand in hand in recent years,…

19
Jun

Should we scrap English Literature and teach SEO instead?

The exam board OCR recently announced it was dropping long-standing American texts such as Of Mice and Men and The Crucible from the English Literature GCSE syllabus, with education secretary Michael Gove to blame. As someone with three younger siblings not yet through high school (not to mention an English…

17
Apr

Using Reddit to Build an Army of Niche Writers

Everybody wants ground breaking content these days, whether it’s for your own site or for posting elsewhere (yes, dirty guest posting), but few are willing to put their money where their mouth is. No, I’m not talking about choosing ‘5 Star Quality’ on Textbroker; believe it or not you might…

31
Mar

SEO Lookalikes

Tomorrow is April Fools’ Day so we thought we’d have a bit of fun on the SF blog, and post a bunch of SEO lookalikes for you to enjoy! Rand Fishkin and Matthew Broderick Matt Cutts and Rick Moranis Danny Sullivan and Sean Hayes Barry Schwartz and that guy from…

17
Mar

Negative SEO – Should You Monitor Your Backlinks?

Historically links were often either counted or ignored by Google in their scoring. However, as their algorithms evolved over the past 5 years and more recently with the introduction of Penguin in April 2012 and increase in manual actions, links can certainly hurt your organic visibility. These changes heightened fear…

11
Feb

What Should You Do If You Receive a Google Brand Penalty?

Google have been handing out penalties and manual actions to websites for some time now, but lately we’ve seen an increasing number of cases of brands being nailed and getting wiped from the SERPs for even branded search terms. There have been some big brands in both the UK and…

5
Feb

Google Panda – How Many Actually Recover?

The original Google Panda algorithm was introduced on the 23rd of February 2011 on Google.com to reduce the visibility of ‘low quality’ sites with content identified to be a poor user experience, thin and often partially duplicated in nature. The Google Panda algorithm was then pushed out to all English…

18
Oct

The 11 Most Infamous Google Bombs In History

Google bombing is a practise whereby a specific web page is targeted to rank in 1st position in the SERPs for a particular search phrase, so that when that phrase is typed in Google it brings often humorous or controversial results. In order to achieve this, a group of people…

13
Aug

Unicorn Meat And Monster Feet. 9 Exceptional Examples Of Linkbait Products

When I entered the world of SEO a mere 6 months ago with little prior knowledge of the industry, I found it overwhelming to say the least. I spent my evenings after work voraciously reading my way through SEO related RSS feeds, trying to soak it all in and convincing…

19
Jul

When Google Gets Penalties Wrong

I wanted to share a very interesting Google penalty case that we ecountered recently. An old client who owns an ecommerce website with a multi-million pound turnover and sells electronic goods called me out of the blue a few weeks ago on a Sunday morning, extremely concerned because their website…

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