Category “SEO”


The Books of BrightonSEO

Those of you who have attended an industry conference before will know that books regularly make an appearance within speakers’ slides and talks. While we’re often bombarded with online articles, ebooks and whitepapers in this day and age, books are the time-tested medium for consuming knowledge and honing your skills….


How To Use Wireshark With The SEO Spider

Here at Screaming Frog we occasionally get support queries from users of the SEO Spider reporting issues such as recording the wrong response code, or perhaps reporting a page to have no title or headings, when they are there when viewed in a browser. We often get asked if it’s…


Panda 4.1 – the Return of the Design Sites?

On Friday Google announced that they slowly started rolling out the latest Panda update, dubbed 4.1 by Search Engine Land, earlier in the week. This latest ‘improved’ iteration of the Panda algorithm has affected around 3-5% of search queries, and according to Pierre Far the update rewards high quality small…


The Importance of Social Media to the SEO World

Ah, social media and SEO. Some will tell you they go together like Batman and Robin, and others will tell you they go together like exact match anchor text and a Penguin update! There’s been a lot of confusion about whether the two go hand in hand in recent years,…


Should we scrap English Literature and teach SEO instead?

The exam board OCR recently announced it was dropping long-standing American texts such as Of Mice and Men and The Crucible from the English Literature GCSE syllabus, with education secretary Michael Gove to blame. As someone with three younger siblings not yet through high school (not to mention an English…


Using Reddit to Build an Army of Niche Writers

Everybody wants ground breaking content these days, whether it’s for your own site or for posting elsewhere (yes, dirty guest posting), but few are willing to put their money where their mouth is. No, I’m not talking about choosing ‘5 Star Quality’ on Textbroker; believe it or not you might…


SEO Lookalikes

Tomorrow is April Fools’ Day so we thought we’d have a bit of fun on the SF blog, and post a bunch of SEO lookalikes for you to enjoy! Rand Fishkin and Matthew Broderick Matt Cutts and Rick Moranis Danny Sullivan and Sean Hayes Barry Schwartz and that guy from…


Negative SEO – Should You Monitor Your Backlinks?

Historically links were often either counted or ignored by Google in their scoring. However, as their algorithms evolved over the past 5 years and more recently with the introduction of Penguin in April 2012 and increase in manual actions, links can certainly hurt your organic visibility. These changes heightened fear…


What Should You Do If You Receive a Google Brand Penalty?

Google have been handing out penalties and manual actions to websites for some time now, but lately we’ve seen an increasing number of cases of brands being nailed and getting wiped from the SERPs for even branded search terms. There have been some big brands in both the UK and…


Google Panda – How Many Actually Recover?

The original Google Panda algorithm was introduced on the 23rd of February 2011 on to reduce the visibility of ‘low quality’ sites with content identified to be a poor user experience, thin and often partially duplicated in nature. The Google Panda algorithm was then pushed out to all English…

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