Over the years Google have loved to play around with the way the adWords ads are displayed in the SERPs. One of their favourite ways ways is to change the background colour of the ads.

Previous background colour choices have been yellow, purple & blue and now today we can add this lovely pastel green to the lists of tests.

I’m only seeing this ‘new’ colour on a handful of searches and so I’m guessing it is only a very small test, but I would love to see what impact these changes have on the CTR of the ads as people have in the past (myself included) worried that previous colours were ‘lost’ when users viewed the search results on certain browsers/ resolutions which meant that it was sometimes very difficult to differentiate between the paid listings and the organic results below.

Matt Hopson (21 Posts)

Matt has managed PPC campaigns for over 5 years for a large selection of clients including large travel companies through to retail & a number of charitable organisations.