Case Study

Morph Costumes

SEO & content strategy for MorphCostumes.


MorphCostumes are the world’s coolest and most innovative fancy dress company.

They stock a wide range of unique fancy dress costumes, as well as their very own top-to-toe spandex bodysuits, the Morphsuit! Since the company sold their very first Morphsuit in 2009, they have experienced significant growth, now with a turnover of over £10m per year, selling in 25 countries.

The Brief

MorphCostumes approached our team with the objective to improve organic revenue online and increase their customer base, particularly in the mainstream fancy dress market in the UK. While the company was particularly well known for their niche Morphsuits and Digital Dudz products, they planned on expanding their range of products to establish themselves into wider fancy dress market.

Our Strategy

Our team developed an SEO strategy for MorphCostumes, which considered the onsite architecture, targeting and alignment of the website, as well content strategy.

After reviewing the existing content strategy and identifying three key target audiences, we developed and implemented a new approach to content; investing in highly targeted, larger, visual content pieces, which were fun and humorous, mimicking their MorphCostumes own brand values.

Our content and design team managed the process from ideation and production to outreach and promotion, gaining huge coverage, referrals, links and social sharing consistently from mainstream and niche target publications.


The client has experienced a 110% increase in organic visibility within 8-months of the campaign, with significant improvements around mainstream fancy dress costume organic queries. This has led to an 80% lift in organic traffic, with impressive revenue growth year on year.

How can we help you?

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Contact us today if you’d like to know more about what our search marketing services can do to boost your business.