PPC (Pay Per Click) Management Agency

PPC is in our DNA and as you'd expect, Screaming Frog takes a data-led approach to campaigns. Our expert team puts data at the heart of our methodology to maximise ROI.

Paid search marketing is the quickest way to get in front of customers. You have full control over who sees your ads – and as you usually pay per click or impression, you only get charged for the traffic you want on your website.

Screaming Frog is a Google Partner with a track record for delivering exceptional PPC campaigns with measurable results.

Our PPC service is more than just placing an ad on a search engine. We deliver campaigns across every network and platform that gives your business the greatest ROI.

But we don’t settle for just clicks. Our approach is based on driving the right traffic to your website – delivering conversions, too.

See our work Find out about PPC

What you can expect from our PPC Management

All our PPC experts are Google and Microsoft certified – using the latest and best-in-class strategies when managing your account. We deliver a bespoke PPC service that works for you, including:

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PPC Strategy

We get to know your business and industry inside out - from USPs and competitors to niche industry-specific terms. Then we work with you to create a strategy that delivers results, including measuring and reporting on performance. And all while staying on budget.

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We'll then work with you to implement the strategy - whether it's refreshing existing campaigns or building out new accounts on relevant networks. And we understand the importance of owning your accounts, so we'll always help you build your own relationships with your network owners.

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PPC Optimisation

Our job doesn't finish when your ads go live. We continually review and refine each campaign to improve results. Attention to detail is key in any PPC campaign and using supervised automation we make the amends needed to increase click-through rates and drive lower costs-per-click on keywords.

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Ad Writing

Our ad copy is focused on your ad group's keywords and your website's relevant landing pages, with clear calls to action. We continuously test our ads to make sure they're delivering you the right traffic at the lowest cost.

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We only target the most relevant keywords, so we don't waste your spend. Using sophisticated techniques, we uncover all the keywords that drive value while avoiding the areas that aren't right for your business.

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Shopping Ads

We set up, manage and optimise your shopping campaigns - promoting your offers and making sure they show for the right search queries. So, when people search, you're always there to take their sales.

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Data is key to any PPC campaign. Without it, you're shooting in the dark. We make sure tracking is set up properly before we start any campaign, informing every decision with accurate, real-time insights.

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Our regular reports keep you informed on campaign performance. We report on everything from our activity and key campaign metrics to what your competitors are doing.

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Honesty and Transparency

Our regular reports keep you informed on campaign performance. We report on everything from our activity and key campaign metrics to what your competitors are doing.


Screaming Frog’s PPC experts are always at the forefront of the search marketing industry. We are Google Premier Partners and Microsoft Ads accredited, and each of our team is fully Google Ads certified – using the latest proven paid search strategies to drive the most value from campaigns.

The knowledge that the [Screaming Frog] team has of Google Ads is remarkable and they are always on top of the latest products and trends, automation developments and best practices for top performance across all the accounts.

Agency Account Team

Google Ads

Screaming Frog have transformed our campaigns into an ultra-efficient, high-precision operation which has yielded significant improvements in ROAS. They have been relentless in their pursuit to squeeze every ounce of value from our ad spend and are an absolute pleasure to work with.

Luke Sanders


Get in touch

Screaming Frog is here to help you get the most out of your PPC journey. If you’re already running a campaign and need a boost, we’ll run a PPC Audit and help you define your biggest priorities. And if you need help building out a paid search campaign from scratch, we’re your agency.

Contact us today to find out more about our Pay-Per-Click Management services and how we can help your business reach the top of the search engines. Tell us a bit about your business and we’ll start a conversation that could change the future of your business.

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