SEO Spider training
"Learn how to make the most of the SEO Spider, its data and features, for greater insight and better technical SEO auditing"
Intermediate Level
TBC | 10am - 4:30pm
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How we use the data in this formWhat you will learn
Our one-day training workshop will help you make the very most of the Screaming Frog SEO Spider. If you want to use the SEO Spider to its full potential, and know you’ve only just scratched the surface, then this is the training course for you.
It’s aimed at recent starters and intermediate level users, with a foundational understanding of both SEO and the SEO Spider, that have an interest in developing their knowledge further.
You’ll master how to set up the tool, configure it for a variety of scenarios and types of websites and gain a comprehensive understanding of the breadth of options, data and reporting available. You’ll learn how to get the data you need and uncover lesser-known features.
You’ll be taught how to approach more advanced scenarios, such as crawling development sites, JavaScript frameworks, large, complex ecommerce websites, and integrating external data from Google Analytics and Search Console for further insight.
You’ll cover common crawling issues, and practical ways you can easily self-diagnose, debug and overcome them when performing technical SEO audits.
After completing the training, you will be able to confidently crawl complex websites, configure the SEO Spider to get the data you need, and introduce new methods and ideas into your SEO auditing.
Training agenda
The agenda is still subject to change, but we’ve broken the day into the following:
- 9.30 – 10:00Coffee & Breakfast
- 10:00 – 10:15Introduction
- 10:15 – 11:30Crawling, Setup & Config
- An overview of the data
- Setup for different types of crawls
- Spider, list and integrated modes
- Advanced configurations
- XML sitemaps
- 11:30 – 11.45Coffee Break
- 11.45 – 13:00Advanced Crawling Scenarios
- JavaScript websites & frameworks
- Large complex ecommerce websites
- Faceted navigation
- Development / staging sites
- Auto GEO IP redirection
- Custom extraction
- 13:00 – 14:00Lunch Break
- 14:00 – 14:30Integrating External Data
- Google Analytics
- Google Search Console
- Ahrefs / Majestic / Moz
- Log files
- 14:30 – 15:15Analysis & Reporting
- Post-crawl analysis
- Crawling & indexing issues
- Architecture & internal linking
- On-page data
- Directives, canonicals, pagination
- 15:15 – 15:30Coffee Break
- 15:30 – 16:00Debugging & Self Diagnosis
- Diagnose why a site can’t be crawled, adjust & crawl it
- Discover why pages or sections might be missing in a crawl
- Differences between the SEO Spider and GSC
- Response differences between a browser and the SEO Spider
- How to see what the SEO Spider sees
- 16:00 – 16:30Questions
About your trainer
Your trainer
Charlie Williams
With a decade of experience in SEO, Charlie has worked just about every kind of SEO job there is.
As an SEO strategist for Screaming Frog, he helped create plans for many clients, as well as regularly speaking at conferences and training SEOs on the intricacies of technical SEO, keyword research and building content.
Fascinated by the challenge of online business and passionate about helping people learn SEO, you’ll find him always happy to talk SEO, content, and UX, or in the kitchen.
With a decade of experience in SEO, Charlie has worked just about every kind of SEO job there is.
As an SEO strategist for Screaming Frog, he helped create plans for many clients, as well as regularly speaking at conferences and training SEOs on the intricacies of technical SEO, keyword research and building content.
Fascinated by the challenge of online business and passionate about helping people learn SEO, you’ll find him always happy to talk SEO, content, and UX, or in the kitchen.
Why should you attend?
Learn from the Experts
The course has been meticulously put together by the Screaming Frog team, to help users get the very most from the tool. Screaming Frog alumni Charlie Williams has over a decade of experience working as a specialist SEO consultant
Practical & Actionable
The punchy one-day training workshop includes practical exercises, where you will be involved in crawling, analysis and discussion. So, please come prepared! You will walk away with actionable ways to better utilise features, data and insights into your SEO audits
Ask Your Questions
You’ll have an opportunity to tell us what you want to cover in the course before the day, volunteer your site for a practical review in the sessions, tell us about issues you encounter, and ask us any questions about the SEO Spider and SEO
Training details
Course Duration
10am - 4:30pm
What to Bring
A laptop or MacBook with a licensed version of the SEO Spider software
Training Level
Training level aimed at intermediate level for those with a basic understanding of SEO and using the SEO Spider
Group Size
Up to 30 people for workshops
Food & Drink
Breakfast, regular coffee breaks, & proper hot lunch supplied
Facilities
First-class facilities in London, with Wifi
People Who Attend
Agencies, in-house, consultants, freelancers etc
Location
Etc Venues
Marble Arch - Edgware Rd
Garfield House
86 Edgware Road
London
W2 2EA
Parking
There is a NCP car park situated within close proximity to Marble Arch - visit www.ncp.co.uk for more details
By Underground, Central line to Marble Arch Station
When you exit the station, turn right on to Oxford Street and then second right on to Edgware Road. etc.venues Marble Arch is in Garfield House, on the right hand side next to the Tesco
By Bus
etc.venues Marble Arch sits on many bus routes including 7, 10, 73, 98, 137, 390, 6, 23, 94, 159, 30, 94, 113, 159, 274, 2, 16, 36, 74, 82, 148, 414, 436
