Screaming Blog

SEO & search marketing news and chatter from Screaming Frog.

17 July, 2020 by Oliver Brett

Five Ways SEO Has Changed In the Last Five Years

I got a job offer to be an SEO Consultant for Screaming Frog while I was sat in a rather goofy graduation hat and gown. My parents then humiliated me by running around telling all the other parents of my uni pals (who we’d literally just met for the first...

Everyone thinks they can write. And it’s true – everyone can write. But not everyone writes well. The potential of online copy shouldn’t be overlooked. It engages readers, helps them move around your site and convert. So, how do you make your writing better? Slip in rhetorical questions to set...

We are excited to announce the release of Screaming Frog SEO Spider version 13.0, codenamed internally as 'Lockdown'. We've been busy developing exciting new features, and despite the obvious change in priorities for everyone right now, we want to continue to release updates as normal that help users in the...

24 June, 2020 by Tom Jeffery

How to Ideate Content Marketing Campaigns

We’ve all been there, stuck staring at your computer before a content ideation session wondering how to come up with an idea that will attract big media placements that encourage long term SEO value. It is certainly not an easy task and combining this with journalists becoming savvier against blatant...

The recent pandemic has completely restructured and realigned the way in which we live and work. Advancement in technology and shifts in organisational culture and value has meant that working from home has in more recent years become increasingly common and encouraged. However, for many, the sudden requirement to re-locate...

I am pleased to announce the release of the Screaming Frog Log File Analyser 4.0, codenamed 'Stay At Home'. If you're not already familiar with the Log File Analyser tool, it allows you to upload your server log files, verify search engine bots, and get valuable insight into search bot...

24 February, 2020 by screamingfrog

How To Use The SEO Spider For Broken Link Building

If you've not heard of 'broken link building' before, it's essentially a tactic that involves letting a webmaster know about broken links on their site and suggesting an alternative resource (perhaps your own site or a particular piece of content, alongside any others). There's a couple of ways that link...

24 December, 2019 by Laura Brady

Screaming Frog 2019 - A Year in Review

As the year comes to an end here at Screaming Frog, we thought we’d reflect on the ups and downed drinks throughout the past 12 months. Here's what went down: SEO Spider Training In London We kicked this year off with our first-ever Screaming Frog Spider training, hosted by former...

29 November, 2019 by Caroline Noades

Screaming Frog Wins Double at the UK Search Awards

Earlier last week the UK Search Awards was hosted at The Brewery in London and I was lucky enough to attend with some of the Screaming Frog team. The ceremony celebrates the very best achievements in the search industry and we were delighted to win not just one, but two...

22 October, 2019 by screamingfrog

Screaming Frog SEO Spider Update – Version 12.0

We are delighted to announce the release of Screaming Frog SEO Spider version 12.0, codenamed internally as 'Element 115'. In version 11 we introduced structured data validation, the first for any crawler. For version 12, we've listened to user feedback and improved upon existing features, as well as introduced some...

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