The Blog

SEO & search marketing news and chatter from Screaming Frog.

You’ll have likely noticed some big changes to the Google Keyword Planner tool recently – namely that it now groups together the search volume data for many similar keyword variants. For example, if you research ‘car warranty’ and ‘car warranties’ you will see that they each have an estimated average...

19 August, 2016 by Patrick Langridge

Digital Henley - SEO Personalisation Presentation

Rewind a few weeks ago, on a sweltering evening in South Oxfordshire, Redberry Digital ran the fifth incarnation of their successful Digital Henley event at Henley's Red Lion Hotel. I was kindly invited to speak on the broad topic of the evening; personalisation. Having nervously accepted and painstakingly thrown together...

21 July, 2016 by screamingfrog

Screaming Frog SEO Spider Update – Version 6.0

I'm excited to announce version 6.0 of the Screaming Frog SEO Spider, codenamed internally as 'render-Rooney'. Our team have been busy in development and have some very exciting new features ready to release in the latest update. This includes the following - 1) Rendered Crawling (JavaScript) There were two things...

13 July, 2016 by Daniel Cartland

How To Analyse Your Ideas To Find Killer Content

Finding content that will garner authoritative links at volume is, on paper, an easy task. Simply think of an interesting content idea that is relevant to your client, find the right people to get in contact with, sell them your idea (which shouldn’t be hard because it’s so interesting it...

13 June, 2016 by Patrick Langridge

How Accurate Are Website Traffic Estimators?

If you’ve worked at an agency for any significant amount of time, and particularly if you’ve been involved in forecasting, proposals or client pitches, you’ve likely been asked at least one of (or a combination or amalgamation of) the following questions: 1) How much traffic can I expect to receive?...

23 May, 2016 by Mark Porter

Super Quick Content Gap Analysis

We haven’t been using Sistrix for all that long at Screaming Frog, though we’re fast becoming one of their biggest fans. We usually approach ‘all in one tools’ with an air of scepticism, as while they may cover all of the bases, it doesn't always mean they do it well....

Over the past few days we have noticed Google playing around the look of SERPs on their .com domain, which was picked up by our very own Dan Sharp yesterday. After carrying out a series of tests it looks like regardless of the country of search, people using the .com domain...

11 April, 2016 by screamingfrog

Announcing The Screaming Frog Log File Analyser

I am delighted to announce the release of the Screaming Frog Log File Analyser 1.0, codenamed 'Pickled Onions'. Since the release of the SEO Spider, we planned to build a Log File Analyser, and finally started on development last year. While crawling is a wonderful thing, analysing your log files...

1 March, 2016 by screamingfrog

How To Find Broken Links Using The SEO Spider

You can use the Screaming Frog SEO spider for free (and paid) to check for broken links (the http response '404 not found error') on your website. Below is a very quick and easy tutorial on how to use the tool as a broken link checker. First of all, you'll...

19 February, 2016 by Matt Hopson

Changes to AdWords PPC SERPs

The PPC world is awash with excitement about changes to the Google search results page - scrapping the right-hand side column altogether for generic non-branded terms in favour of up to 4 ads above the natural results, and 3 at the bottom, similar to the mobile results page - but...

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