Screaming Blog

SEO & search marketing news and chatter from Screaming Frog.

13 October, 2020 by Freddy Barnes

How to Turn Data into a Content Marketing Campaign

Lies, damned lies, and statistics. This pithy quote sums up most people’s attitude to data. It’s either untrustworthy, unreliable, or just plain boring. But in the right hands data can be turned into stories. Stories that captivate. Stories that excite. Stories that get links from top tier publications. This post...

I recently ran into an issue with the WooCommerce connector to Facebook shopping/catalogue feed, where I couldn’t automatically update the feed. This got me thinking about other ways I can upload a feed to Facebook catalogue and what is the best way to do that? The simplest solution appeared to...

As content marketers, our goal is to create engaging content to reach relevant audiences. This relies heavily on getting content covered in the media and securing valuable backlinks to a client’s website. But getting coverage on high DA news sites isn’t easy. If it was, content marketing agencies wouldn’t exist....

5 August, 2020 by Richard Lawther

How Many Sites Pass the Core Web Vitals Assessment?

Speed has long been an official ranking factor, but with the introduction of the Core Web Vitals (CWV), many an SEO might have noticed the ominous Pass/Fail assessment within PageSpeed Insights. While these metrics aren’t yet used in Googles algorithm, I saw so many URLs failing, it got me wondering....

17 July, 2020 by Oliver Brett

Five Ways SEO Has Changed In the Last Five Years

I got a job offer to be an SEO Consultant for Screaming Frog while I was sat in a rather goofy graduation hat and gown. My parents then humiliated me by running around telling all the other parents of my uni pals (who we’d literally just met for the first...

Everyone thinks they can write. And it’s true – everyone can write. But not everyone writes well. The potential of online copy shouldn’t be overlooked. It engages readers, helps them move around your site and convert. So, how do you make your writing better? Slip in rhetorical questions to set...

We are excited to announce the release of Screaming Frog SEO Spider version 13.0, codenamed internally as 'Lockdown'. We've been busy developing exciting new features, and despite the obvious change in priorities for everyone right now, we want to continue to release updates as normal that help users in the...

24 June, 2020 by Tom Jeffery

How to Ideate Content Marketing Campaigns

We’ve all been there, stuck staring at your computer before a content ideation session wondering how to come up with an idea that will attract big media placements that encourage long term SEO value. It is certainly not an easy task and combining this with journalists becoming savvier against blatant...

The recent pandemic has completely restructured and realigned the way in which we live and work. Advancement in technology and shifts in organisational culture and value has meant that working from home has in more recent years become increasingly common and encouraged. However, for many, the sudden requirement to re-locate...

I am pleased to announce the release of the Screaming Frog Log File Analyser 4.0, codenamed 'Stay At Home'. If you're not already familiar with the Log File Analyser tool, it allows you to upload your server log files, verify search engine bots, and get valuable insight into search bot...

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