Screaming Blog

SEO & search marketing news and chatter from Screaming Frog.

As content marketers, our goal is to create engaging content to reach relevant audiences. This relies heavily on getting content covered in the media and securing valuable backlinks to a client’s website. But getting coverage on high DA news sites isn’t easy. If it was, content marketing agencies wouldn’t exist....

5 August, 2020 by Richard Lawther

How Many Sites Pass the Core Web Vitals Assessment?

Speed has long been an official ranking factor, but with the introduction of the Core Web Vitals (CWV), many an SEO might have noticed the ominous Pass/Fail assessment within PageSpeed Insights. While these metrics aren’t yet used in Googles algorithm, I saw so many URLs failing, it got me wondering....

17 July, 2020 by Oliver Brett

Five Ways SEO Has Changed In the Last Five Years

I got a job offer to be an SEO Consultant for Screaming Frog while I was sat in a rather goofy graduation hat and gown. My parents then humiliated me by running around telling all the other parents of my uni pals (who we’d literally just met for the first...

Everyone thinks they can write. And it’s true – everyone can write. But not everyone writes well. The potential of online copy shouldn’t be overlooked. It engages readers, helps them move around your site and convert. So, how do you make your writing better? Slip in rhetorical questions to set...

We are excited to announce the release of Screaming Frog SEO Spider version 13.0, codenamed internally as 'Lockdown'. We've been busy developing exciting new features, and despite the obvious change in priorities for everyone right now, we want to continue to release updates as normal that help users in the...

24 June, 2020 by Tom Jeffery

How to Ideate Content Marketing Campaigns

We’ve all been there, stuck staring at your computer before a content ideation session wondering how to come up with an idea that will attract big media placements that encourage long term SEO value. It is certainly not an easy task and combining this with journalists becoming savvier against blatant...

The recent pandemic has completely restructured and realigned the way in which we live and work. Advancement in technology and shifts in organisational culture and value has meant that working from home has in more recent years become increasingly common and encouraged. However, for many, the sudden requirement to re-locate...

I am pleased to announce the release of the Screaming Frog Log File Analyser 4.0, codenamed 'Stay At Home'. If you're not already familiar with the Log File Analyser tool, it allows you to upload your server log files, verify search engine bots, and get valuable insight into search bot...

24 February, 2020 by screamingfrog

How To Use The SEO Spider For Broken Link Building

If you've not heard of 'broken link building' before, it's essentially a tactic that involves letting a webmaster know about broken links on their site and suggesting an alternative resource (perhaps your own site or a particular piece of content, alongside any others). There's a couple of ways that link...

24 December, 2019 by Laura Brady

Screaming Frog 2019 - A Year in Review

As the year comes to an end here at Screaming Frog, we thought we’d reflect on the ups and downed drinks throughout the past 12 months. Here's what went down: SEO Spider Training In London We kicked this year off with our first-ever Screaming Frog Spider training, hosted by former...

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