Screaming Blog

SEO & search marketing news and chatter from Screaming Frog.

A Hat-Trick Of UK Search Awards For Screaming Frog

In the Bloomsbury big top, the Screaming Frog team net 3 awards. Having been shortlisted for 8 categories, across both SEO and PPC, the Screaming Frog team headed to the 2024 UK Search Awards with aspirations of adding some more...

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How To Use Generative AI To Automate Ecommerce Category Page Text

So let’s talk about ecommerce text on category pages. If you’ve worked in ecommerce SEO for any given time, you’ve likely seen this strategy. After the product listings on a given category page, you’ll see text that appears at the...

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Optimising Your Location Pages for Both Users and Search

In the digital landscape, effective communication is key to attracting and retaining site visitors and climbing search engine rankings. Location pages and ‘About Us’ pages often play crucial roles in shaping user experience and enhancing SEO. These pages are not...

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Screaming Frog SEO Spider Update – Version 21.0

We’re delighted to announce Screaming Frog SEO Spider version 21.0, codenamed internally as ‘towbar’. This update contains new features and improvements based upon user feedback and as ever, a little internal steer. So, let’s take a look at what’s new....

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Screaming Frog Crawling Clinic Returns to brightonSEO San Diego

It’s that time of year again! After a successful visit to San Diego last year, the Screaming Frog Crawling Clinic are packing up their gear and heading across the pond for brightonSEO San Diego Edition once again. This time it’s...

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Create Custom Heatmap Audits With the SEO Spider

Ten years ago, I was searching for a tool that would help me determine what was wrong with a website I was working on. While scrolling through posts on a forum, I noticed that people had been praising a tool...

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The brightonSEO Crawling Clinic October '24

The biannual brightonSEO events have been marked in our calendar for well over 12 years now, and next week’s is no exception. As always, you can find us in our usual spot (stand 34, right hand side of the exhibition...

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Using the Screaming Frog SEO Spider and OpenAI Embeddings to Map Related Pages at Scale

Since Screaming Frog SEO Spider version 20.0 was released, SEOs can connect Screaming Frog and OpenAI for several use cases, including extracting embeddings from URLs. Using embeddings is a powerful way to map URLs at scale at a high speed...

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Digital PR for Charities - 7 Experts Reveal Their Favourite Campaigns

The popularity of Digital PR has grown heavily during the last few years, as brands look at other impactful ways to grow their coverage on the web. Many brands have been busy utilising the power of digital PR to not...

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Planning for Black Friday - Getting Your Paid Campaigns Ready For The Big Day

As the old saying goes, “…in this world nothing can be said to be certain, except death and taxes.” well now you can add “ as well as a huge spike in search interest surrounding Black Friday from the end...

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