Learn SEO

Fundamentals

If you’re in the early stages of your SEO career, or simply want to refresh your memory, the below guides revolve around the key elements for creating an effective and sustainable SEO campaign.

On-Page SEO

On-page SEO, also referred to as on-site SEO, includes the optimisation of various on-page elements such as content, page titles, meta descriptions, internal links and more.

Technical SEO

Similar to On-page SEO, Technical SEO helps ensure your website meets the requirements of Google and other search engines. Important aspects include, redirects, URL structure, crawling, indexing, canonicals and more.