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Digital PR

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How Digital PRs Can Find Calm Among the Headlines

While it’s true that most adults keep up with the news in various ways, psychologists have been noting a surge in news-related stress. Enter the phenomenon of ‘doomscrolling,’ where being continually exposed to bad news can negatively impact mental health....

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Screaming Frog Wins Three UK Digital PR Awards in London

Our award-winning PR team add more trophies to their impressive collection. On 12th July, Screaming Frog’s Digital PR team attended the UK Digital PR Awards 2023 ceremony at The Montcalm, Marble Arch, where our campaigns were nominated for eight awards....

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27 Real Life and Ethical Use Cases for AI in Digital PR

The new, big, scary technology of our industry? Artificial intelligence. Everyone’s talking about it, how to leverage it, and if it’s going to take our jobs or enhance it. Whatever your opinion is, it’s best to get to know the...

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How to Approach Awkward Link-building Questions: An SEO Guide for PRs

Get ready for the most caveat-ed article you’ve ever read, ever. Picture the scene… you’re working away, head down, when *ping* a client email drops into your inbox. And unfortunately, they’ve posed a somewhat tricky question that you’re not 100%...

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How to Use Roxhill’s Pinpoint Tool for Smarter Campaign Planning

If you subscribe to Roxhill’s media database and distribution platform, you also have access to ‘Pinpoint’. This is a useful tool for ideation, content strategy and building targeted media lists. Pinpoint lets you see how much the media is talking...

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Reactive PR: How Preparing for the Journey Will Help You Reach Your Destination

If you’re heading off on holiday this summer, you’ve likely followed all the necessary steps to ensure it will be one to remember, such as researching and booking the best place to stay, the best modes of transport and things...

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How To Manage Your Inner Chimp In The PR Jungle

If you find yourself feeling gut-wrenchingly anxious, bubbling with anger or out of your depth in the daily PR grind, it could be because your inner chimp is taking over. Everyone has an inner chimp, whether they like to admit...

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How to Use Content & PR to Build Deep Links

“Links to www.example.com/path/page are going to be a key metric for campaign success. We have always struggled to achieve money links.” More clients are coming to us wanting deep links to pages that target their core keywords. And the reality...

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How to Do PR When There Is Nothing to PR

Your client’s new product launch is delayed, they don’t have the internal data they promised, and they are struggling to find a partner for a newsworthy joint case study. Sound familiar? There are times in every PR’s career when it...

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To Make The News, Read The News: Why Content Marketers Should Keep Up With The Daily News Flow

As content marketers, our goal is to create engaging content to reach relevant audiences. This relies heavily on getting content covered in the media and securing valuable backlinks to a client’s website. But getting coverage on high DA news sites...

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