The Blog

SEO & search marketing news and chatter from Screaming Frog.

15 May, 2014 by screamingfrog

An Update On Pixel Width In Google SERP Snippets

Some of you may have read our previous post about the changes in Google's display of search results and our own analysis of how Google truncates SERP snippets based on characters' pixel width. In our post we explained - Google now use 18px Arial for the title element, previously it...

I am excited to announce version 2.40 of the Screaming Frog SEO spider, codenamed internally as 'Duck Cam'. Thanks again to everyone for their continued feedback, suggestions and support. Let's get straight to it, the updated version includes the following new features - 1) SERP Snippets Now Editable First of...

30 April, 2014 by Joe Trimby

Brighton SEO 2014 – The Frog’s Perspective

Brighton is a seaside town that I have always associated with Brighton Rock, both the confectionery and the Graham Greene novel whose title was inspired by the classic British sweet. However, from now on when I think of Brighton there will be a different association that is conjured up in...

17 April, 2014 by Mark Porter

Using Reddit to Build an Army of Niche Writers

Everybody wants ground breaking content these days, whether it’s for your own site or for posting elsewhere (yes, dirty guest posting), but few are willing to put their money where their mouth is. No, I'm not talking about choosing ‘5 Star Quality’ on Textbroker; believe it or not you might...

31 March, 2014 by Patrick Langridge

SEO Lookalikes

Tomorrow is April Fools' Day so we thought we'd have a bit of fun on the SF blog, and post a bunch of SEO lookalikes for you to enjoy! Rand Fishkin and Matthew Broderick Matt Cutts and Rick Moranis Danny Sullivan and Sean Hayes Barry Schwartz and that guy from...

As outlined in our 2.30 release notes, the Screaming Frog SEO spider now calculates the pixel width of page titles and meta descriptions and has a SERP snippet emulator in the lower window tab. Pixel width makes total sense for the search engines to use for their SERPs, but does...

20 March, 2014 by screamingfrog

Screaming Frog SEO Spider Update – Version 2.30

I am really pleased to announce version 2.30 of the Screaming Frog SEO spider code-named 'Weckl'. This update includes new features that provide greater control of crawls, as well as how the data is analysed. Thanks again to everyone for their continued feedback, suggestions and support. We still have lots...

17 March, 2014 by screamingfrog

Negative SEO - Should You Monitor Your Backlinks?

Historically links were often either counted or ignored by Google in their scoring. However, as their algorithms evolved over the past 5 years and more recently with the introduction of Penguin in April 2012 and increase in manual actions, links can certainly hurt your organic visibility. These changes heightened fear...

When Google first openly discussed that they would be moving their Google shopping section (AKA Froogle if you remember back that far) under the AdWords umbrella there were concerns. I think though, most will agree that Product Listing Ads (PLAs) have been a massive success with the costs involved being...

11 February, 2014 by Patrick Langridge

What Should You Do If You Receive a Google Brand Penalty?

Google have been handing out penalties and manual actions to websites for some time now, but lately we’ve seen an increasing number of cases of brands being nailed and getting wiped from the SERPs for even branded search terms. There have been some big brands in both the UK and...

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