Screaming Blog

Historically links were often either counted or ignored by Google in their scoring. However, as their algorithms evolved over the past 5 years and more recently with the introduction of Penguin in April 2012 and increase in manual actions, links can certainly hurt your organic visibility. These changes heightened fear...

When Google first openly discussed that they would be moving their Google shopping section (AKA Froogle if you remember back that far) under the AdWords umbrella there were concerns. I think though, most will agree that Product Listing Ads (PLAs) have been a massive success with the costs involved being...

Google have been handing out penalties and manual actions to websites for some time now, but lately we’ve seen an increasing number of cases of brands being nailed and getting wiped from the SERPs for even branded search terms. There have been some big brands in both the UK and...

Historians believe that Halloween has strong ties to Samhain, an ancient Gaelic harvest celebration, and to early pagan festivals. Feasts were held to appease the souls of the dead, and bonfires were lit to ward off evil spirits. Today’s version of Halloween is a far cry from its roots. It’s...

I've been meaning to write about how to use the Screaming Frog SEO Spider to audit redirects in a site migration for a little while. It's a really important feature, something we use all the time internally and love, and one that I realised perhaps not all are completely aware...

I am delighted to announce version 2.20 of the Screaming Frog SEO spider. We have been busy behind the scenes developing some very cool new features which we hope everyone will enjoy! As always, thank you to everyone for their fantastic feedback and suggestions, we still have plenty more to...

With all the fuss about AdWords sunsetting their external keyword tool my thoughts turned to which other tools I use to find and expand my keyword lists. Now, I’m not saying some of the ideas below are earth-shattering and I would hope that if you’re managing your campaigns efficiently you’ll...

Once a year we witness the quintessential British summertime scene unfold before our eyes: the Henley Royal Regatta. Hundreds of rowers from around the world, and thousands of spectators, descend on our sleepy town, for one of the most prestigious boating events in the UK. Despite the lack of sandwiches...

The original Google Panda algorithm was introduced on the 23rd of February 2011 on Google.com to reduce the visibility of 'low quality' sites with content identified to be a poor user experience, thin and often partially duplicated in nature. The Google Panda algorithm was then pushed out to all English...

Just a quick post to let you all know we have released an update of the Screaming Frog SEO spider to version 2.10. The updated version of the SEO spider has plenty of new features, which include - Save Configuration - You can now save the spider configuration to be...