Screaming Blog

SEO & search marketing news and chatter from Screaming Frog.

How To Audit Backlinks In The SEO Spider

There are plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want...

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How To Get More Accurate Search Volume Data In Google Keyword Planner

You’ll have likely noticed some big changes to the Google Keyword Planner tool recently – namely that it now groups together the search volume data for many similar keyword variants. For example, if you research ‘car warranty’ and ‘car warranties’...

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Digital Henley - SEO Personalisation Presentation

Rewind a few weeks ago, on a sweltering evening in South Oxfordshire, Redberry Digital ran the fifth incarnation of their successful Digital Henley event at Henley’s Red Lion Hotel. I was kindly invited to speak on the broad topic of...

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Screaming Frog SEO Spider Update – Version 6.0

I’m excited to announce version 6.0 of the Screaming Frog SEO Spider, codenamed internally as ‘render-Rooney’. Our team have been busy in development and have some very exciting new features ready to release in the latest update. This includes the...

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How To Analyse Your Ideas To Find Killer Content

Finding content that will garner authoritative links at volume is, on paper, an easy task. Simply think of an interesting content idea that is relevant to your client, find the right people to get in contact with, sell them your...

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How Accurate Are Website Traffic Estimators?

If you’ve worked at an agency for any significant amount of time, and particularly if you’ve been involved in forecasting, proposals or client pitches, you’ve likely been asked at least one of (or a combination or amalgamation of) the following...

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Super Quick Content Gap Analysis

We haven’t been using Sistrix for all that long at Screaming Frog, though we’re fast becoming one of their biggest fans. We usually approach ‘all in one tools’ with an air of scepticism, as while they may cover all of...

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Google Running a Global Test On Their .com Domain

Over the past few days we have noticed Google playing around the look of SERPs on their .com domain, which was picked up by our very own Dan Sharp yesterday. After carrying out a series of tests it looks like regardless...

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Announcing The Screaming Frog Log File Analyser

I am delighted to announce the release of the Screaming Frog Log File Analyser 1.0, codenamed ‘Pickled Onions’. Since the release of the SEO Spider, we planned to build a Log File Analyser, and finally started on development last year....

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Changes to AdWords PPC SERPs

The PPC world is awash with excitement about changes to the Google search results page – scrapping the right-hand side column altogether for generic non-branded terms in favour of up to 4 ads above the natural results, and 3 at...

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