Screaming Blog

SEO & search marketing news and chatter from Screaming Frog.

20 March, 2014 by screamingfrog

Screaming Frog SEO Spider Update – Version 2.30

I am really pleased to announce version 2.30 of the Screaming Frog SEO spider code-named 'Weckl'. This update includes new features that provide greater control of crawls, as well as how the data is analysed. Thanks again to everyone for their continued feedback, suggestions and support. We still have lots...

17 March, 2014 by screamingfrog

Negative SEO - Should You Monitor Your Backlinks?

Historically links were often either counted or ignored by Google in their scoring. However, as their algorithms evolved over the past 5 years and more recently with the introduction of Penguin in April 2012 and increase in manual actions, links can certainly hurt your organic visibility. These changes heightened fear...

When Google first openly discussed that they would be moving their Google shopping section (AKA Froogle if you remember back that far) under the AdWords umbrella there were concerns. I think though, most will agree that Product Listing Ads (PLAs) have been a massive success with the costs involved being...

11 February, 2014 by Patrick Langridge

What Should You Do If You Receive a Google Brand Penalty?

Google have been handing out penalties and manual actions to websites for some time now, but lately we’ve seen an increasing number of cases of brands being nailed and getting wiped from the SERPs for even branded search terms. There have been some big brands in both the UK and...

27 January, 2014 by screamingfrog

How To Use The SEO Spider For Broken Link Building

If you've not heard of 'broken link building' before, it's essentially a tactic that involves letting a webmaster know about broken links on their site and suggesting an alternative resource (perhaps your own site or a particular piece of content, alongside any others). There's a couple of ways that link...

28 October, 2013 by Matt Hopson

Halloween is coming to Henley

Historians believe that Halloween has strong ties to Samhain, an ancient Gaelic harvest celebration, and to early pagan festivals. Feasts were held to appease the souls of the dead, and bonfires were lit to ward off evil spirits. Today’s version of Halloween is a far cry from its roots. It’s...

I've been meaning to write about how to use the Screaming Frog SEO Spider to audit redirects in a site migration for a little while. It's a really important feature, something we use all the time internally and love, and one that I realised perhaps not all are completely aware...

15 July, 2013 by screamingfrog

Screaming Frog SEO Spider Update – Version 2.20

I am delighted to announce version 2.20 of the Screaming Frog SEO spider. We have been busy behind the scenes developing some very cool new features which we hope everyone will enjoy! As always, thank you to everyone for their fantastic feedback and suggestions, we still have plenty more to...

With all the fuss about AdWords sunsetting their external keyword tool my thoughts turned to which other tools I use to find and expand my keyword lists. Now, I’m not saying some of the ideas below are earth-shattering and I would hope that if you’re managing your campaigns efficiently you’ll...

Once a year we witness the quintessential British summertime scene unfold before our eyes: the Henley Royal Regatta. Hundreds of rowers from around the world, and thousands of spectators, descend on our sleepy town, for one of the most prestigious boating events in the UK. Despite the lack of sandwiches...

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