Screaming Blog

SEO & search marketing news and chatter from Screaming Frog.

Conducting an SEO Content Audit: 6 Things You Might Be Overlooking

The process of conducting an SEO content audit can take many shapes. It can be an interpretive review of a site’s top organic landing pages. Or it can take the form of a data-driven inventory that documents an entire site’s...

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What You Need to Know About Google’s New Enforcement System

Everybody watch out the Google police are about! 👮‍♀️ The time has come, and Google has finally acted on their newly planned ‘strike’ based system which was announced back in late July to give us advertisers a chance to amend...

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How To Manage Your Inner Chimp In The PR Jungle

If you find yourself feeling gut-wrenchingly anxious, bubbling with anger or out of your depth in the daily PR grind, it could be because your inner chimp is taking over. Everyone has an inner chimp, whether they like to admit...

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How to Use Content & PR to Build Deep Links

“Links to www.example.com/path/page are going to be a key metric for campaign success. We have always struggled to achieve money links.” More clients are coming to us wanting deep links to pages that target their core keywords. And the reality...

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10 Mistakes in 10 Years in SEO (BrightonSEO - Sept 2021)

I started working in SEO in June 2011. On my first day at Screaming Frog, this is very first email I sent – It’s just a blank email to my dad – I think I was just proud to have...

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Screaming Frog SEO Spider Update – Version 16.0

We’re excited to announce Screaming Frog SEO Spider version 16.0, codenamed internally as ‘marshmallow’. Since the launch of crawl comparison in version 15, we’ve been busy working on the next round of prioritised features and enhancements. Here’s what’s new in...

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Screaming Frog Charity Auction

Update: This Auction Is Now Closed! Take a look at the totals here. Believe it or not, one the most common questions we get asked isn’t related to our services or the SEO spider, it’s related to our merch. Whether...

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How to Build User Trust With CRO & UX Tweaks

With this summer’s BrightonSEO pushed online (again) due to the global pandemic, spare a moment for the poor SEO conference celebrities, who must go without applause, admiration, and retweets for another season. It’s a hard life. As a self-declared SEO...

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How to Do PR When There Is Nothing to PR

Your client’s new product launch is delayed, they don’t have the internal data they promised, and they are struggling to find a partner for a newsworthy joint case study. Sound familiar? There are times in every PR’s career when it...

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Screaming Frog SEO Spider Update - Version 15.0

We are delighted to launch Screaming Frog SEO Spider version 15.0, codenamed internally as ‘disparity’. This is a release we are really excited about, as it focuses on a major feature we’ve wanted to introduce for some time and have...

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