Screaming Blog
SEO & search marketing news and chatter from Screaming Frog.
8 January, 2025 by Tom Jeffery
Travel SEO Industry Report 2024
Four core updates later, a few meltdowns on X, followed by a well-deserved Christmas break and 2024 is done. It’s been a year to remember for many industries, but really that’s no truer than for travel. The travel industry SERPs...
17 December, 2024 by David Gossage
Advanced Xpath Functions for the Screaming Frog SEO Spider
One of the most powerful features of the Screaming Frog SEO Spider is the ability to scrape whatever information you want from a website in bulk using custom extractions. I have previously written about using XPath for custom extractions, which...
10 December, 2024 by Laura Pisanello
How to Elevate Your PR Strategies With Competitor Analysis
We’ve all heard that imitation is the sincerest form of flattery, right? Well, any PR professional will be able to tell you of a campaign they’ve been inspired by and wondered how they could do something similar for their own...
5 December, 2024 by Ben Fuller
A Hat-Trick Of UK Search Awards For Screaming Frog
In the Bloomsbury big top, the Screaming Frog team net 3 awards. Having been shortlisted for 8 categories, across both SEO and PPC, the Screaming Frog team headed to the 2024 UK Search Awards with aspirations of adding some more...
4 December, 2024 by Chris Long
How To Use Generative AI To Automate Ecommerce Category Page Text
So let’s talk about ecommerce text on category pages. If you’ve worked in ecommerce SEO for any given time, you’ve likely seen this strategy. After the product listings on a given category page, you’ll see text that appears at the...
27 November, 2024 by Aaron Rackham
Optimising Your Location Pages for Both Users and Search
In the digital landscape, effective communication is key to attracting and retaining site visitors and climbing search engine rankings. Location pages and ‘About Us’ pages often play crucial roles in shaping user experience and enhancing SEO. These pages are not...
12 November, 2024 by Dan Sharp
Screaming Frog SEO Spider Update – Version 21.0
We’re delighted to announce Screaming Frog SEO Spider version 21.0, codenamed internally as ‘towbar’. This update contains new features and improvements based upon user feedback and as ever, a little internal steer. So, let’s take a look at what’s new....
23 October, 2024 by Tom Jeffery
Screaming Frog Crawling Clinic Returns to brightonSEO San Diego
It’s that time of year again! After a successful visit to San Diego last year, the Screaming Frog Crawling Clinic are packing up their gear and heading across the pond for brightonSEO San Diego Edition once again. This time it’s...
21 October, 2024 by Miloš Gizdovski
Create Custom Heatmap Audits With the SEO Spider
Ten years ago, I was searching for a tool that would help me determine what was wrong with a website I was working on. While scrolling through posts on a forum, I noticed that people had been praising a tool...
27 September, 2024 by Mark Porter
The brightonSEO Crawling Clinic October '24
The biannual brightonSEO events have been marked in our calendar for well over 12 years now, and next week’s is no exception. As always, you can find us in our usual spot (stand 34, right hand side of the exhibition...
