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Leveraging Paid Data for SEO Insights

PlayStation or Xbox? Apple or Android? These debates have divided the friendship groups of millions around the world, but within the digital marketing world, it’s SEO and PPC that is sometimes a cause of contention. However, in a world seemingly...

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What You Need to Know About Google’s New Enforcement System

Everybody watch out the Google police are about! 👮‍♀️ The time has come, and Google has finally acted on their newly planned ‘strike’ based system which was announced back in late July to give us advertisers a chance to amend...

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How To Create A Facebook Catalogue Feed Using The SEO Spider In [Time It Takes To Crawl Your Site]

I recently ran into an issue with the WooCommerce connector to Facebook shopping/catalogue feed, where I couldn’t automatically update the feed. This got me thinking about other ways I can upload a feed to Facebook catalogue and what is the...

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Google Grants Account Suspended – The Next Steps

If your Google Ad Grants account has been unexpectedly suspended, this article will help you through the process of getting it back up and running in as little time as possible, as well as providing preventative measures that will keep...

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The New AdWords Experience- The good, the bad and the where has that gone

Hold on to your hats, the new AdWords user interface, or as Google have referred to it, ‘The New AdWords Experience’, is finally on its way. Issued way back in the spring of 2017, the new interface is set to...

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AdWords History Timeline Published

For those of us who have been in paid search since before AdWords was on the scene, it’s easy to forget the details about when certain “features” were released, and in what form they first appeared. For those who are...

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Google Running a Global Test On Their .com Domain

Over the past few days we have noticed Google playing around the look of SERPs on their .com domain, which was picked up by our very own Dan Sharp yesterday. After carrying out a series of tests it looks like regardless...

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Changes to AdWords PPC SERPs

The PPC world is awash with excitement about changes to the Google search results page – scrapping the right-hand side column altogether for generic non-branded terms in favour of up to 4 ads above the natural results, and 3 at...

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HeroConf Comes To London

After 4 successful events in the US, this year was the first time that HeroConf ‘hopped across the pond’ and landed in London. As this was the first European trip for the conference it only seemed right for the Screaming...

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Google Shopping Campaigns: PLAs - The Next Generation

When Google first openly discussed that they would be moving their Google shopping section (AKA Froogle if you remember back that far) under the AdWords umbrella there were concerns. I think though, most will agree that Product Listing Ads (PLAs)...

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