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Over the past few days we have noticed Google playing around the look of SERPs on their .com domain, which was picked up by our very own Dan Sharp yesterday. After carrying out a series of tests it looks like regardless of the country of search, people using the .com domain...

19 February, 2016 by Matt Hopson

Changes to AdWords PPC SERPs

The PPC world is awash with excitement about changes to the Google search results page - scrapping the right-hand side column altogether for generic non-branded terms in favour of up to 4 ads above the natural results, and 3 at the bottom, similar to the mobile results page - but...

2 November, 2015 by Matt Hopson

HeroConf Comes To London

After 4 successful events in the US, this year was the first time that HeroConf ‘hopped across the pond’ and landed in London. As this was the first European trip for the conference it only seemed right for the Screaming Frog PPC team to head along. Hosted by the wonderful...

When Google first openly discussed that they would be moving their Google shopping section (AKA Froogle if you remember back that far) under the AdWords umbrella there were concerns. I think though, most will agree that Product Listing Ads (PLAs) have been a massive success with the costs involved being...

With all the fuss about AdWords sunsetting their external keyword tool my thoughts turned to which other tools I use to find and expand my keyword lists. Now, I’m not saying some of the ideas below are earth-shattering and I would hope that if you’re managing your campaigns efficiently you’ll...

27 June, 2012 by Matt Hopson

Google adWords Backgrounds Changing... AGAIN

Over the years Google have loved to play around with the way the adWords ads are displayed in the SERPs. One of their favourite ways ways is to change the background colour of the ads. Previous background colour choices have been yellow, purple & blue and now today we can...

1 May, 2012 by Matt Hopson

Google AdWords: New Changes to Ad Rotation

Or WTF Adwords!?!?!?! I’m going to start with a confession, the post I had originally planned for today was a recap of the flurry of features that AdWords released last month, noting some of the good changes but also talking about the bad (near phrase & exact match anyone?) It...

12 January, 2012 by Matt Hopson

How To Get Creative With Small PPC Budgets

Because of the current Global economic situation (basically we’re all doomed), many organisations are reviewing marketing budgets and although we would all like to be in the ‘spend as much as you want’ camp, many advertisers are being forced to looking at their numbers and are making that difficult decision...

24 June, 2011 by Matt Hopson

Spotted: AdWords Ads With 6 Sitelinks

Earlier this morning I spotted that one of my clients ads was running what I believe is a(nother) new format of sitelinks. Instead of seeing the usual 4 sitelinks split across 1 or 2 lines or even the new embedded versions I saw 6 active sitelinks below my ad. After...

14 June, 2011 by Matt Hopson

AdWords Showing Extended Display URLs

Yesterday @RichardFergie asked on Twitter if anyone had seen 36 character display URLs as he had accidentally added a new ad that he thought would be disapproved, however, it had received impressions and was running (which is a bonus)… Usually when you upload an ad with a display URL of...

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