PPC

PlayStation or Xbox? Apple or Android? These debates have divided the friendship groups of millions around the world, but within the digital marketing world, it’s SEO and PPC that is sometimes a cause of contention. However, in a world seemingly full of divide, I’ve looked at how we can help...

Everybody watch out the Google police are about! 👮‍♀️ The time has come, and Google has finally acted on their newly planned ‘strike’ based system which was announced back in late July to give us advertisers a chance to amend any wrongdoings (if you have no idea what I’m on...

I recently ran into an issue with the WooCommerce connector to Facebook shopping/catalogue feed, where I couldn’t automatically update the feed. This got me thinking about other ways I can upload a feed to Facebook catalogue and what is the best way to do that? The simplest solution appeared to...

If your Google Ad Grants account has been unexpectedly suspended, this article will help you through the process of getting it back up and running in as little time as possible, as well as providing preventative measures that will keep your account suspension free. Initial Suspension Ad Grants account guidelines...

Hold on to your hats, the new AdWords user interface, or as Google have referred to it, ‘The New AdWords Experience’, is finally on its way. Issued way back in the spring of 2017, the new interface is set to become compulsory as of this July. This has inadvertently caused...

For those of us who have been in paid search since before AdWords was on the scene, it's easy to forget the details about when certain "features" were released, and in what form they first appeared. For those who are newer to the industry, it's probably hard to imagine the...

Over the past few days we have noticed Google playing around the look of SERPs on their .com domain, which was picked up by our very own Dan Sharp yesterday. After carrying out a series of tests it looks like regardless of the country of search, people using the .com domain...

The PPC world is awash with excitement about changes to the Google search results page - scrapping the right-hand side column altogether for generic non-branded terms in favour of up to 4 ads above the natural results, and 3 at the bottom, similar to the mobile results page - but...

After 4 successful events in the US, this year was the first time that HeroConf ‘hopped across the pond’ and landed in London. As this was the first European trip for the conference it only seemed right for the Screaming Frog PPC team to head along. Hosted by the wonderful...

When Google first openly discussed that they would be moving their Google shopping section (AKA Froogle if you remember back that far) under the AdWords umbrella there were concerns. I think though, most will agree that Product Listing Ads (PLAs) have been a massive success with the costs involved being...