4 December, 2024 by Chris Long
How To Use Generative AI To Automate Ecommerce Category Page Text
So let’s talk about ecommerce text on category pages. If you’ve worked in ecommerce SEO for any given time, you’ve likely seen this strategy. After the product listings on a given category page, you’ll see text that appears at the...
27 November, 2024 by Aaron Rackham
Optimising Your Location Pages for Both Users and Search
In the digital landscape, effective communication is key to attracting and retaining site visitors and climbing search engine rankings. Location pages and ‘About Us’ pages often play crucial roles in shaping user experience and enhancing SEO. These pages are not...
20 February, 2024 by Emina Demiri-Watson
Not Just a Pretty Graph - How to Use Screaming Frog Visualisation Tools
In SEO and digital marketing, seeing a pretty diagram or graph is very seductive. It’s the nerdy nature of the beast. We love data visualisation. But, showing a visualisation should never be just about making your PowerPoint presentation pretty. Luckily,...
22 June, 2023 by Jessyca Frederick
Using Screaming Frog to Improve Programmatic SEO Content
All anyone wants to talk about in SEO these days is AI, ChatGPT, and Generative Search. For marketers, the utility of these disruptive tools all rely on the same premise: I can do 100x or a 1000x more than I...
21 March, 2023 by Steph Hugman
How to Approach Awkward Link-building Questions: An SEO Guide for PRs
Get ready for the most caveat-ed article you’ve ever read, ever. Picture the scene… you’re working away, head down, when *ping* a client email drops into your inbox. And unfortunately, they’ve posed a somewhat tricky question that you’re not 100%...
9 May, 2022 by Adriana Stein
How to Use Keyword Mapping to Future-Proof Your Site Structure
Remember road trips in the 90s when your dad would pull out a wrinkled old map to get from point A to point B? Today, we have maps on our phones, so we always have a sense of direction. Just...
15 November, 2021 by Tory Gray Et al.
Conducting an SEO Content Audit: 6 Things You Might Be Overlooking
The process of conducting an SEO content audit can take many shapes. It can be an interpretive review of a site’s top organic landing pages. Or it can take the form of a data-driven inventory that documents an entire site’s...
22 July, 2021 by Oliver Brett
How to Build User Trust With CRO & UX Tweaks
With this summer’s BrightonSEO pushed online (again) due to the global pandemic, spare a moment for the poor SEO conference celebrities, who must go without applause, admiration, and retweets for another season. It’s a hard life. As a self-declared SEO...
13 October, 2020 by Freddy Barnes
How to Turn Data into a Content Marketing Campaign
Lies, damned lies, and statistics. This pithy quote sums up most people’s attitude to data. It’s either untrustworthy, unreliable, or just plain boring. But in the right hands data can be turned into stories. Stories that captivate. Stories that excite....
5 August, 2020 by Richard Lawther
How Many Sites Pass the Core Web Vitals Assessment?
Speed has long been an official ranking factor, but with the introduction of the Core Web Vitals (CWV), many an SEO might have noticed the ominous Pass/Fail assessment within PageSpeed Insights. While these metrics aren’t yet used in Googles algorithm,...
