SEO

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6 August, 2018 by Richard Lawther

Bulk Testing PageSpeed Insights with the SEO Spider

Google does a great job of providing a variety of tools for SEO’s and webmasters to use, and although they may not provide the most detailed analysis available, they’re about as close as we can get to see exactly how Google views our web pages. The trouble with these tools...

A few months ago I posted an article that outlined some of the tools & techniques we use at Screaming Frog for coming up with content ideas. Within that post I touched upon several websites that are worth visiting when you’re in need of inspiration, and I wanted to expand...

13 June, 2018 by screamingfrog

Is Bing Really Rendering & Indexing JavaScript?

Historically all search engines were fairly blind to content created dynamically using JavaScript and would only crawl and index content within the initial HTML response. But times have changed, and Google, in particular, renders web pages like a browser, processing JavaScript and enabling it to crawl and index content and...

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only a handful of back and forth emails, your shiny...

20 March, 2018 by Mark Porter

Content Ideation: Tools & Techniques

Creating content these days is tough. Historically, when us content marketers find something that works well we tend to pursue them relentlessly, to the point of reaching diminishing returns (infographics are a case in point). (more…)

15 November, 2017 by Daniel Cartland

Canonicals – The Good, The Bad, & The Ugly

Canonical URLs can be marked up as a link element within the head of a page, or by rel="canonical" HTTP headers to signal to search engines which page is the "preferred" URL to rank - usually in situations where content is duplicated or shared across many pages. The use of...

5 April, 2017 by screamingfrog

How To Fetch & Render (Almost) Any Site

From time to time, we've struggled to get access to Google Search Console quickly from a client to perform a fetch and render. Or, we've just wanted to perform a fetch and render on a third party site that isn't verified to us, to understand how it renders, or test...

You’ll have likely noticed some big changes to the Google Keyword Planner tool recently – namely that it now groups together the search volume data for many similar keyword variants. For example, if you research ‘car warranty’ and ‘car warranties’ you will see that they each have an estimated average...

13 July, 2016 by Daniel Cartland

How To Analyse Your Ideas To Find Killer Content

Finding content that will garner authoritative links at volume is, on paper, an easy task. Simply think of an interesting content idea that is relevant to your client, find the right people to get in contact with, sell them your idea (which shouldn’t be hard because it’s so interesting it...

13 June, 2016 by Patrick Langridge

How Accurate Are Website Traffic Estimators?

If you’ve worked at an agency for any significant amount of time, and particularly if you’ve been involved in forecasting, proposals or client pitches, you’ve likely been asked at least one of (or a combination or amalgamation of) the following questions: 1) How much traffic can I expect to receive?...

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