5 August, 2020 by Richard Lawther

How Many Sites Pass the Core Web Vitals Assessment?

Speed has long been an official ranking factor, but with the introduction of the Core Web Vitals (CWV), many an SEO might have noticed the ominous Pass/Fail assessment within PageSpeed Insights. While these metrics aren’t yet used in Googles algorithm, I saw so many URLs failing, it got me wondering....

17 July, 2020 by Oliver Brett

Five Ways SEO Has Changed In the Last Five Years

I got a job offer to be an SEO Consultant for Screaming Frog while I was sat in a rather goofy graduation hat and gown. My parents then humiliated me by running around telling all the other parents of my uni pals (who we’d literally just met for the first...

Everyone thinks they can write. And it’s true – everyone can write. But not everyone writes well. The potential of online copy shouldn’t be overlooked. It engages readers, helps them move around your site and convert. So, how do you make your writing better? Slip in rhetorical questions to set...

24 June, 2020 by Tom Jeffery

How to Ideate Content Marketing Campaigns

We’ve all been there, stuck staring at your computer before a content ideation session wondering how to come up with an idea that will attract big media placements that encourage long term SEO value. It is certainly not an easy task and combining this with journalists becoming savvier against blatant...

3 October, 2019 by Freddy Barnes

The Beginner's Guide to SEO Competitor Analysis

Unless you’re lucky enough to operate in a monopoly, competition will be an everyday part of your business. Online is no different. Knowing who you’re fighting for visibility in SERPs is the first step to building a watertight SEO strategy. This post will explore how to find your competitors and...

3 September, 2019 by Patrick Langridge

How to Scrape Google Search Features Using XPath

Google's search engine results pages (SERPs) have changed a great deal over the last 10 years, with more and more data and information being pulled directly into the results pages themselves. Google search features are a regular occurrence on most SERPs nowadays, some of most common features being featured snippets...

15 August, 2019 by Mark Porter

The Do's and Don'ts of Chasing for a Link

It’s happened to all of us. You bag another piece of coverage for your client’s content piece on a top-tier publication, which you’re ecstatic about. However, after a quick scroll through your elation is suddenly offset by a small twang of disappointment. There isn’t a link to your client. Getting...

8 April, 2019 by Richard Lawther

Reviving Retired Search Console Reports

Since I started my journey in the world of SEO, the old Google Search Console (GSC) has been a mainstay of every campaign I’ve worked on. Together, we’ve dealt with some horrific JavaScript issues, tackled woeful hreflang implementation, and watched site performance reach its highest highs and lowest lows. Sadly,...

From crawl completion notifications to automated reportig: this post may not have Billy the Kid or Butch Cassidy, instead, here are a few of my most useful tools to combine with the SEO Spider, (just as excitin). We SEOs are extremely lucky—not just because we’re working in such an engaging...

6 August, 2018 by Richard Lawther

Bulk Testing PageSpeed Insights with the SEO Spider

Update 2: With the release of Spider version 12, you can now connect directly to the PageSpeed Insights API, letting you grab all your PageSpeed data automatically in the Spider — no XPath needed. Take a look here.  Update: This page was updated on 15-11-18 to reflect PSI now being...