Copywriting

So, you’ve done it. You’ve studied, effectively upskilled and achieved the creative role you’ve always wanted. But after a while, you’ve found that ideas stop coming as easily as when you were fresh-faced, and you're constantly interrupted by long bouts of ‘creative’s block’. Keeping a consistent work schedule and maintaining...

You wake up one morning. You don't feel quite right – so you bell your GP. While nervously awaiting your consultation, your name crackles through the intercom. You go through and are greeted by a friendly doctor whose soothing yet professional tone puts you at ease. They answer any question...

A shopper enters a store. This isn’t a joke, don’t worry. They want a vacuum cleaner, so they pick up the display model. It’s light. They grip the handle. It’s comfortable. They check the size and capacity of the bin and give it a test spin across the shop floor....

Everyone thinks they can write. And it’s true – everyone can write. But not everyone writes well. The potential of online copy shouldn’t be overlooked. It engages readers, helps them move around your site and convert. So, how do you make your writing better? Slip in rhetorical questions to set...