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Copywriting

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I’m a copywriting expert. Steal my ChatGPT prompts.

I could bore you with the obvious opening line. “I used to be worried about job safety in the age of AI, but now I’m excited to work alongside our machine-learning mates.” But I won’t. Unless that counts. I’m not...

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Maintaining Productivity in a Creative Role

So, you’ve done it. You’ve studied, effectively upskilled and achieved the creative role you’ve always wanted. But after a while, you’ve found that ideas stop coming as easily as when you were fresh-faced, and you’re constantly interrupted by long bouts...

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4 Steps to Transform Your On-Site Medical Copy

You wake up one morning. You don’t feel quite right – so you bell your GP. While nervously awaiting your consultation, your name crackles through the intercom. You go through and are greeted by a friendly doctor whose soothing yet...

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How to Write Product Copy That Sells

A shopper enters a store. This isn’t a joke, don’t worry. They want a vacuum cleaner, so they pick up the display model. It’s light. They grip the handle. It’s comfortable. They check the size and capacity of the bin...

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Write Better: Tips For Effective Online Copywriting

Everyone thinks they can write. And it’s true – everyone can write. But not everyone writes well. The potential of online copy shouldn’t be overlooked. It engages readers, helps them move around your site and convert. So, how do you...

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