Case Study:
Anthony Nolan PPC Case Study
Supporting an AdWords Grant account
Client
Anthony Nolan is a UK charity that supports people with blood cancer and blood disorders through stem cell & bone marrow donors. They also conduct world-class research into stem cell matching and transplants.
The Brief
Improve the coverage and scope of the existing AdWords Grant account with the aim of increasing awareness for their events team and fundraising support. Assist in the application for a Grants Pro account.
Our Strategy
After working with Anthony Nolan on a number of one-off projects the paid search team already had a strong understanding of the charity and the various prerequisites behind the successful use of an AdWords grant account.
Armed with this knowledge we worked alongside the digital marketing team as well as the events team to identify the areas and events where the charity would benefit from increased visibility.
Increase in Traffic to Fundraising Event Pages
150%
Improvement For Overall Session Duration
10%
Increase in New Sessions For the Entire Site
7%
Results
Increasing visibility of Anthony Nolan within important event categories has driven huge awareness for their fundraising aims and also means they are now much better placed to be considered for a Google Grants Pro account.
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