Author: Freddy Barnes

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It took Freddy 4 years of chemistry at university to decide that lab life wasn’t really for him. At least it didn’t take a PhD as well. Since joining Screaming Frog he’s been sprung headfirst into the world of the search engine; not quite down the rabbit hole into Wonderland, but close.

13 October, 2020 by Freddy Barnes

How to Turn Data into a Content Marketing Campaign

Lies, damned lies, and statistics. This pithy quote sums up most people’s attitude to data. It’s either untrustworthy, unreliable, or just plain boring. But in the right hands data can be turned into stories. Stories that captivate. Stories that excite. Stories that get links from top tier publications. This post...

3 October, 2019 by Freddy Barnes

The Beginner's Guide to SEO Competitor Analysis

Unless you’re lucky enough to operate in a monopoly, competition will be an everyday part of your business. Online is no different. Knowing who you’re fighting for visibility in SERPs is the first step to building a watertight SEO strategy. This post will explore how to find your competitors and...