Author: Jack Prouse

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Jack graduated university with a degree in English Language and immediately began a career in copywriting. He eventually made it to Screaming Frog, where he’s in his element creating copy that earns links and keeps people hooked. Outside the office he’s a Brentford season ticket holder and loves live music, barbequed food and lager.

Everyone thinks they can write. And it’s true – everyone can write. But not everyone writes well. The potential of online copy shouldn’t be overlooked. It engages readers, helps them move around your site and convert. So, how do you make your writing better? Slip in rhetorical questions to set...