Author:

Laura Pisanello

After earning a degree in Journalism from the University of Witwatersrand in South Africa, Laura pursued her love of news and worked as a journalist and editor in Johannesburg. In 2021, she took a leap into the unknown and moved to the UK to pursue new interests. Shortly after touching down in the UK, Laura joined the Screaming Frog team as a PR Consultant. She soon realised this new career path was her true calling, where she could apply her writing skills and love for the news in a new way.

10 December, 2024 by Laura Pisanello

How to Elevate Your PR Strategies With Competitor Analysis

We’ve all heard that imitation is the sincerest form of flattery, right? Well, any PR professional will be able to tell you of a campaign they’ve been inspired by and wondered how they could do something similar for their own...

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