Matt Hopson

View all posts

Matt Hopson

After years of running PPC campaigns in pretty much every vertical, he has learnt that although people always claim to ‘never click on those ads’, they invariably do, which is great for his clients.

UK Paid Media Awards 2024 – Screaming Frog Wins Best Use of LinkedIn Ads

After the amazing news that the Screaming Frog PPC team were finalists at this year’s Paid Media Awards, the wait was finally over, so on Thursday the team found their suits and headed out to a glitzy evening in Marble...

Continue Reading 0 Comments

Changes to AdWords PPC SERPs

The PPC world is awash with excitement about changes to the Google search results page – scrapping the right-hand side column altogether for generic non-branded terms in favour of up to 4 ads above the natural results, and 3 at...

Continue Reading 11 Comments

HeroConf Comes To London

After 4 successful events in the US, this year was the first time that HeroConf ‘hopped across the pond’ and landed in London. As this was the first European trip for the conference it only seemed right for the Screaming...

Continue Reading 5 Comments

Google Shopping Campaigns: PLAs - The Next Generation

When Google first openly discussed that they would be moving their Google shopping section (AKA Froogle if you remember back that far) under the AdWords umbrella there were concerns. I think though, most will agree that Product Listing Ads (PLAs)...

Continue Reading 0 Comments

Halloween is coming to Henley

Historians believe that Halloween has strong ties to Samhain, an ancient Gaelic harvest celebration, and to early pagan festivals. Feasts were held to appease the souls of the dead, and bonfires were lit to ward off evil spirits. Today’s version...

Continue Reading 0 Comments

15 Kick-Ass Keyword Tools That Will Turn You Into a PPC Super-Hero

With all the fuss about AdWords sunsetting their external keyword tool my thoughts turned to which other tools I use to find and expand my keyword lists. Now, I’m not saying some of the ideas below are earth-shattering and I...

Continue Reading 40 Comments

Screaming Frog Advent Calendar- Win a Free Licence!

So with December beginning tomorrow and the run up to Christmas now well and truly underway, to celebrate we will be opening a door each day on a SEO Spider advent calendar on our Facebook page. Behind each door we’ll...

Continue Reading 24 Comments

The Olympic Torch Relay Passes Through Henley

This morning the ‘Frogs were out in force to cheer The Olympic Torch Relay through Henley-on-Thames. Even though the morning was grey there was a great turn out with the riverbank full of spectators all vying for the best views...

Continue Reading 0 Comments

Google adWords Backgrounds Changing... AGAIN

Over the years Google have loved to play around with the way the adWords ads are displayed in the SERPs. One of their favourite ways ways is to change the background colour of the ads. Previous background colour choices have...

Continue Reading 2 Comments

Google AdWords: New Changes to Ad Rotation

Or WTF Adwords!?!?!?! I’m going to start with a confession, the post I had originally planned for today was a recap of the flurry of features that AdWords released last month, noting some of the good changes but also talking...

Continue Reading 5 Comments