Author: Matt Hopson

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After years of running PPC campaigns in pretty much every vertical, he has learnt that although people always claim to ‘never click on those ads’, they invariably do, which is great for his clients.

12 January, 2012 by Matt Hopson

How To Get Creative With Small PPC Budgets

Because of the current Global economic situation (basically we’re all doomed), many organisations are reviewing marketing budgets and although we would all like to be in the ‘spend as much as you want’ camp, many advertisers are being forced to looking at their numbers and are making that difficult decision...

28 October, 2011 by Matt Hopson

Happy Halloween from Screaming Frog

Over the past few years it’s become apparent that people all over the internet love techy/ geeky pumpkin carvings, you just have to Google “geeky pumpkins” and you can see there are about 11.5 million image results! Now I know Halloween isn’t technically until Monday but everyone loves a distraction...

24 June, 2011 by Matt Hopson

Spotted: AdWords Ads With 6 Sitelinks

Earlier this morning I spotted that one of my clients ads was running what I believe is a(nother) new format of sitelinks. Instead of seeing the usual 4 sitelinks split across 1 or 2 lines or even the new embedded versions I saw 6 active sitelinks below my ad. After...

14 June, 2011 by Matt Hopson

AdWords Showing Extended Display URLs

Yesterday @RichardFergie asked on Twitter if anyone had seen 36 character display URLs as he had accidentally added a new ad that he thought would be disapproved, however, it had received impressions and was running (which is a bonus)… Usually when you upload an ad with a display URL of...

20 April, 2011 by Matt Hopson

Screaming Frog SEO Spider User Guide

Since launching the Screaming Frog SEO Spider we've been overwhelmed with all the great feedback received and we're all really pleased that people use and love the tool. Since this is the first piece of software that we have released into the wild we're also aware that there have been...

With all the various ad extensions available to AdWords advertisers nowadays it can be a bit of a struggle of keep on top of everything and make sure that they are all working as well as they should. I think by now everyone is pretty familiar with Sitelinks and how...

3 March, 2011 by Matt Hopson

Yahoo! and Microsoft Search Alliance Webinar

So this morning I, along with I would imagine quite a few other advertisers logged into the Yahoo & Microsoft Search Alliance webinar; if I’m honest after listening and watching a few of these in the past I wasn’t expecting to hear anything ground breaking but as the migration will...

After the great opening session on an Introduction to PPC by Guy Levine, next up was Content Marketing Optimisation with Lee Odden. This session was rammed to the brim with many people having to sit on the floor around the room as all the available seats disappeared pretty quickly. Lee...

If you follow me on Twitter you would have heard on Tuesday that I was debating whether I should/could liveblog my way through all the sessions at SES on Wednesday. [blackbirdpie url="http://twitter.com/#!/matthopson/status/40104061080584192"] Now if I’m honest although the idea of liveblogging the various sessions sounded great but I quickly found...

Let me start by throwing this out there: I’m not so sure the various ‘enhancements’ Google has added to AdWords ads have been entirely for the searchers’ (and advertisers’) benefit. I wouldn’t be surprised if they have been put in place to ensure that Google’s biggest cash cow remains in...