Author: Nikki Halliwell

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Based in Manchester, UK, Nikki Halliwell is a freelance Technical SEO Consultant and Technical SEO Lead at Journey Further. She has worked at several agencies and has worked across the health, hospitality, fashion industries and more. Nikki enjoys working with eCommerce websites and ensuring that websites are easy to find, load quickly, work efficiently and promote a good user experience.

In digital marketing, search engine optimisation (SEO) is crucial in driving organic website traffic. A well-executed SEO audit is the foundation for improving your website's visibility and rankings on search engine result pages (SERPs). While there are various tools available for conducting an SEO audit, one tool that stands out...