Author: Steph Hugman

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Steph graduated from the University of Reading with a degree in English Language and Linguistics. Contrary to what you may believe a Linguistics degree involves, it doesn’t mean she knows any other languages, and a 5-month stay in Venice didn’t change that fact. After working in education marketing for a while, Steph joined the Screaming Frog team. Now an enthusiastic SEO, she has settled in like a duck to water, or a frog to a pond? She’s particularly interested in UX, onsite SEO, and content marketing.

“It’s not what you said, it’s how you said it.” Annoyingly, your mum was right. Or at least partially; I would argue that the words you choose matter in equal parts to how you say them, especially at work. But what is it about the way you speak that helps...