Author: Tory Gray

View all posts
Tory is the Founder & CEO of The Gray Dot Company, a boutique SEO Consulting Firm. She's spent over 13 years engaged in SEO and growth strategy, serving product and marketing roles for both in-house startups and reputable agencies.

The process of conducting an SEO content audit can take many shapes. It can be an interpretive review of a site’s top organic landing pages. Or it can take the form of a data-driven inventory that documents an entire site's URLs. There are many ways to assess content through an...