Author: Zoe Ashbridge

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Zoe Ashbridge is an SEO consultant at forank. Previously, Zoe worked in leading and international agencies as a Digital Project Manager and has been a keen user of the SEO Spider for over eight years. In her spare time, Zoe is an avid cyclist. She’s cycled through more than 25 countries by bicycle and documents her travels on her blog, Road to Fame.

Content has been under a microscope lately. With the influence of AI content and Google’s developing algorithm, it’s no wonder Google searches for content planning are increasing. To some, content marketing might feel like a web of confusion. There are questions on how marketers create a content plan that serves...