PPC

View all posts

12 January, 2012 by Matt Hopson

How To Get Creative With Small PPC Budgets

Because of the current Global economic situation (basically we’re all doomed), many organisations are reviewing marketing budgets and although we would all like to be in the ‘spend as much as you want’ camp, many advertisers are being forced to looking at their numbers and are making that difficult decision...

24 June, 2011 by Matt Hopson

Spotted: AdWords Ads With 6 Sitelinks

Earlier this morning I spotted that one of my clients ads was running what I believe is a(nother) new format of sitelinks. Instead of seeing the usual 4 sitelinks split across 1 or 2 lines or even the new embedded versions I saw 6 active sitelinks below my ad. After...

14 June, 2011 by Matt Hopson

AdWords Showing Extended Display URLs

Yesterday @RichardFergie asked on Twitter if anyone had seen 36 character display URLs as he had accidentally added a new ad that he thought would be disapproved, however, it had received impressions and was running (which is a bonus)… Usually when you upload an ad with a display URL of...

With all the various ad extensions available to AdWords advertisers nowadays it can be a bit of a struggle of keep on top of everything and make sure that they are all working as well as they should. I think by now everyone is pretty familiar with Sitelinks and how...

3 March, 2011 by Matt Hopson

Yahoo! and Microsoft Search Alliance Webinar

So this morning I, along with I would imagine quite a few other advertisers logged into the Yahoo & Microsoft Search Alliance webinar; if I’m honest after listening and watching a few of these in the past I wasn’t expecting to hear anything ground breaking but as the migration will...

If you follow me on Twitter you would have heard on Tuesday that I was debating whether I should/could liveblog my way through all the sessions at SES on Wednesday. [blackbirdpie url="http://twitter.com/#!/matthopson/status/40104061080584192"] Now if I’m honest although the idea of liveblogging the various sessions sounded great but I quickly found...

Let me start by throwing this out there: I’m not so sure the various ‘enhancements’ Google has added to AdWords ads have been entirely for the searchers’ (and advertisers’) benefit. I wouldn’t be surprised if they have been put in place to ensure that Google’s biggest cash cow remains in...

17 January, 2011 by Matt Hopson

Screaming Frog SEO Spider Now Does PPC!

Ever since the idea of the Screaming Frog Spider first popped into Dan’s head I have always been pushing to make sure that it is not only an awesome tool for spotting common SEO issues but also a brilliant tool that screamed (you see what I did there) out about...

3 December, 2010 by Matt Hopson

Google AdWords: New Billing Tab?

I’m not sure if this has been around for a while & I’ve just missed it but when I was reconciling the AdWords costs for one of my clients this morning I noticed that the Billing tab had changed slightly. I’ve included a screenshot below of the ‘new’ tab but...

OK, before I get going let me first apologise for the ridiculous title, everyone loves some good alliteration every now & again and I couldn’t help myself. I’ve recently been reading a few of the Black Friday & Mega Monday posts floating around and as everyone who works in the...

Page 2 of 212