PPC

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With all the various ad extensions available to AdWords advertisers nowadays it can be a bit of a struggle of keep on top of everything and make sure that they are all working as well as they should. I think by now everyone is pretty familiar with Sitelinks and how...

3 March, 2011 by Matt Hopson

Yahoo! and Microsoft Search Alliance Webinar

So this morning I, along with I would imagine quite a few other advertisers logged into the Yahoo & Microsoft Search Alliance webinar; if I’m honest after listening and watching a few of these in the past I wasn’t expecting to hear anything ground breaking but as the migration will...

If you follow me on Twitter you would have heard on Tuesday that I was debating whether I should/could liveblog my way through all the sessions at SES on Wednesday. [blackbirdpie url="http://twitter.com/#!/matthopson/status/40104061080584192"] Now if I’m honest although the idea of liveblogging the various sessions sounded great but I quickly found...

Let me start by throwing this out there: I’m not so sure the various ‘enhancements’ Google has added to AdWords ads have been entirely for the searchers’ (and advertisers’) benefit. I wouldn’t be surprised if they have been put in place to ensure that Google’s biggest cash cow remains in...

17 January, 2011 by Matt Hopson

Screaming Frog SEO Spider Now Does PPC!

Ever since the idea of the Screaming Frog Spider first popped into Dan’s head I have always been pushing to make sure that it is not only an awesome tool for spotting common SEO issues but also a brilliant tool that screamed (you see what I did there) out about...

3 December, 2010 by Matt Hopson

Google AdWords: New Billing Tab?

I’m not sure if this has been around for a while & I’ve just missed it but when I was reconciling the AdWords costs for one of my clients this morning I noticed that the Billing tab had changed slightly. I’ve included a screenshot below of the ‘new’ tab but...

OK, before I get going let me first apologise for the ridiculous title, everyone loves some good alliteration every now & again and I couldn’t help myself. I’ve recently been reading a few of the Black Friday & Mega Monday posts floating around and as everyone who works in the...

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