Meta keywords

Meta keywords

The meta keywords tab includes data related to meta keywords. The filters show common issues discovered for meta keywords.

Meta keywords are widely ignored by search engines and they are not used as a signal in scoring for all major Western search engines. In particular Google does not consider it at all in their scoring of pages in ranking of their search results. Therefore we recommend ignoring it completely unless you are targeting alternative search engines.

Other search engines such as Yandex or Baidu may still use them in ranking, but we recommend performing research to this status before taking the time to optimise them.

The meta keywords tag should be placed in the head of the document and looks like this in HTML
:
<meta name="keywords" content="seo, seo agency, seo services"/>

Columns

This tab includes the following columns.

• Address – The URL crawled.
• Occurrences – The number of meta keywords found on the page (the maximum we find is 2).
• Meta Keyword 1/2 – The meta keywords.
• Meta Keyword 1/2 length – The character length of the meta keywords.
• Indexability – Whether the URL is indexable or Non-Indexable.
• Indexability Status – The reason why a URL is Non-Indexable. For example, if it’s canonicalised to another URL.

Filters

This tab includes the following filters.

• Missing – Any pages which have a missing meta keywords. If you’re targeting Google, Bing and Yahoo then this is fine as they do not use them in ranking. If you’re targeting Baidu or Yandex, then you may wish to consider including relevant target keywords.
• Duplicate – Any pages which have duplicate meta keywords. If you’re targeting Baidu or Yandex, then unique keywords relevant to the purpose of the page are recommended.
• Multiple – Any pages which have multiple meta keywords. There should only be a single tag on the page.