Case Study

Moneybarn

'Best Use of SEO - Finance' Award Winner

Client

Moneybarn is a UK vehicle finance lender and is part of the Provident Financial Group. They are experts in bad credit, helping people get back on the road to get to work and enable them to live their lives.

The Brief

Moneybarn approached Screaming Frog to establish them as the leading bad credit vehicle finance company in the UK. The objective was to increase visibility and to drive traffic for ‘bad credit car finance’, a topic relevant to Moneybarn’s business and a keyword they had never previously ranked competitively for.

Moneybarn sits in the particularly competitive vertical of vehicle finance, so it was imperative to build Moneybarn’s authority and reputation at scale to own and dominate the bad credit vehicle finance organic space.

Our Strategy

The Screaming Frog team devised a content & PR strategy that positioned Moneybarn as a company who are passionate about cars and who want a better quality of life for people on the road across the UK.

Following content ideation, market research and competitor analysis our team agreed on a series of content marketing and digital PR campaigns. Our strategy centered around data led campaigns with unique hooks including interactive assets and rich content pieces targeting Moneybarn’s audience of UK drivers who have a poor credit history.

In addition to our content strategy, our SEO team analysed and improved Moneybarn’s on-page content, updating key landing pages and expanding content in other areas to increase visibility.

Campaign activity boosted Moneybarn’s organic visibility through the increase of backlinks to the site and improvement of on-page content. The links and coverage have helped to propel the performance of Moneybarn’s bad credit car finance page, helping to drive enormous growth in business for the company.

Results

The client experienced substantial exposure, a +68% increase in linking root domains and a +4000% increase in visibility since the beginning of the campaign.

Screaming Frog subsequently won ‘Best Use of SEO – Finance’ for our work, at the 2019 UK Search Awards.

"We’ve worked with Screaming Frog since May 2017 and have seen a massive improvement in our organic channel. They’re transparent, open to share knowledge and understand our business, something most agencies are unable to do. They deliver amazing results and I would recommend them to anyone who wants to take their SEO to the next level!"

Digital Acquisition Specialist, Moneybarn

Jamie Cook

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