Case Study

The Greenhouse People

Technical SEO, Content Marketing & Digital PR

Client

The Greenhouse People sell the widest range of greenhouses online at factory direct prices with super-fast delivery. They manufacture around 70% of their own greenhouses that they sell from their Staffordshire factory.

The Greenhouse People have a rich history, and have grown considerably over the years, and online, in particular organic, is a very important channel for the business.

The Brief

The Greenhouse People operate in a very competitive market, against large household brands, as well as a number of smaller specialised competitors.

The core objective for The Greenhouse People was to regain high visibility for core target generic key phrases such as ‘greenhouses’, which had levelled off over years, to improve organic search traffic and revenue.

A secondary target was for organic to exceed paid search traffic, which had been relied upon for online growth.

Our Strategy

Our team performed a thorough review, and developed an all-encompassing SEO strategy, to improve the website, and ensure The Greenhouse People attract more coverage online to improve reputation.

Our Technical SEO team performed keyword research, a technical audit and worked alongside the client to implement a number of onsite SEO and UX recommendations to improve the website. This helped reduce technical errors, improve page alignment, but also improve overall search and user experience.

Our content and PR team also developed an online marketing strategy, to help raise brand awareness and gain media coverage, as well as improve natural inbound links to the website to improve the clients reptuation.

Results

The Greenhouse People were experiencing a year on year decline in organic search traffic, which was reversed and moved to an almost 100% increase within 9-months of the campaign.

This has led to significant increases in conversions and revenue growth every year, and allowed a reduction in paid search spend.

“The Greenhouse People have used a number of SEO companies since 2004, and Screaming Frog is the best in my opinion. We plan to continue working together for as long as possible.”

IT Manager - James Durose

The Greenhouse People

How can we help you?

There’s nothing worse than pushy salespeople, which is why we don’t employ any. Instead we let past victories speak for themselves. We can put you in touch with our existing clients, for an independent review of our work with them.

Our search engine marketing pricing depends on your activity, whether earned, owned or paid media and fees are based upon the time required to meet your objectives.

Contact us today if you’d like to know more about what our search marketing services can do to boost your business.





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