Screaming Blog

SEO & search marketing news and chatter from Screaming Frog.

Screaming Frog 10 Year Anniversary Giveaway

10 Years ago we released the Screaming Frog SEO Spider, without any real expectation. It was built for fun and with love, mostly in evenings and weekends to be used just by me originally. It solved problems I was having,...

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How to Turn Data into a Content Marketing Campaign

Lies, damned lies, and statistics. This pithy quote sums up most people’s attitude to data. It’s either untrustworthy, unreliable, or just plain boring. But in the right hands data can be turned into stories. Stories that captivate. Stories that excite....

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How To Create A Facebook Catalogue Feed Using The SEO Spider In [Time It Takes To Crawl Your Site]

I recently ran into an issue with the WooCommerce connector to Facebook shopping/catalogue feed, where I couldn’t automatically update the feed. This got me thinking about other ways I can upload a feed to Facebook catalogue and what is the...

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To Make The News, Read The News: Why Content Marketers Should Keep Up With The Daily News Flow

As content marketers, our goal is to create engaging content to reach relevant audiences. This relies heavily on getting content covered in the media and securing valuable backlinks to a client’s website. But getting coverage on high DA news sites...

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How Many Sites Pass the Core Web Vitals Assessment?

Speed has long been an official ranking factor, but with the introduction of the Core Web Vitals (CWV), many an SEO might have noticed the ominous Pass/Fail assessment within PageSpeed Insights. While these metrics aren’t yet used in Googles algorithm,...

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Five Ways SEO Has Changed In the Last Five Years

I got a job offer to be an SEO Consultant for Screaming Frog while I was sat in a rather goofy graduation hat and gown. My parents then humiliated me by running around telling all the other parents of my...

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Write Better: Tips For Effective Online Copywriting

Everyone thinks they can write. And it’s true – everyone can write. But not everyone writes well. The potential of online copy shouldn’t be overlooked. It engages readers, helps them move around your site and convert. So, how do you...

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Screaming Frog SEO Spider Update – Version 13.0

We are excited to announce the release of Screaming Frog SEO Spider version 13.0, codenamed internally as ‘Lockdown’. We’ve been busy developing exciting new features, and despite the obvious change in priorities for everyone right now, we want to continue...

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How to Ideate Content Marketing Campaigns

We’ve all been there, stuck staring at your computer before a content ideation session wondering how to come up with an idea that will attract big media placements that encourage long term SEO value. It is certainly not an easy...

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Working from Home During the COVID-19 Pandemic – 5 Ways to Maintain Productivity

The recent pandemic has completely restructured and realigned the way in which we live and work. Advancement in technology and shifts in organisational culture and value has meant that working from home has in more recent years become increasingly common...

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