Issues
Table of Contents
Issues
The issues tab updates in real-time to provide details of potential issues, warnings and opportunities discovered in a crawl. This data is based upon existing data from the overview tabs and filters, but only shows potential ‘issues’.
The data is classified with issue type, priority and has in-app issue descriptions and tips.
- Issue Name – The issue name, based upon the tab and filter.
- Issue Type – Whether it’s likely an ‘Issue’, an ‘Opportunity’ or a ‘Warning’.
- Issue Priority – ‘High’, ‘Medium’ or ‘Low’ based upon potential impact and may require more attention.
- URLs – The number of URLs with the issue.
- % of Total – Proportion of URLs with the issue from the total.
Each issue has a ‘type’ and an estimated ‘priority’ based upon the potential impact.
- Issues are an error or issue that should ideally be fixed.
- Opportunities are ‘potential’ areas for optimisation and improvement.
- Warnings are not necessarily an issue, but should be checked – and potentially fixed.
Priorities are based upon potential impact that may require more attention, rather than definitive action – from broadly accepted SEO best practice. They are not hard rules for what should be prioritised in your SEO strategy or to be ‘fixed’ in your SEO audit, as no tool can provide that as they lack context.
However, they can help users spot potential issues more efficiently than manually filtering data.
E.g – ‘Directives: Noindex’ will be classed as a ‘warning’, but with a ‘High’ priority as it could potentially have a big impact if URLs are incorrectly noindex.
All Issues can be exported in bulk via ‘Bulk Export > Issues > All’. This will export each issue discovered (including their ‘inlinks’ variants for things like broken links) as a separate spreadsheet in a folder (as a CSV, Excel and Sheets).
It’s important to understand that the issues tab does not substitute expertise and an SEO professional who has context of the business, SEO and nuances in prioritising what’s important.
The Issues tab acts as a guide to help provide direction to users who can make sense of the data and interpret it into appropriate prioritised actions relevant to each unique website and scenario.
A simple export of ‘Issues’ data is in itself not an ‘SEO Audit’ that we’d recommend without expert guidance and prioritisation over what’s really important.
