Screaming Blog

SEO & search marketing news and chatter from Screaming Frog.

How to Communicate Effectively at Work Using Language Psychology

“It’s not what you said, it’s how you said it.” Annoyingly, your mum was right. Or at least partially; I would argue that the words you choose matter in equal parts to how you say them, especially at work. But...

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Screaming Frog SEO Spider Update – Version 16.6

We’re excited to release version 16.6 of the Screaming Frog SEO Spider codenamed ‘Romeo’. We don’t usually shout about point releases as they do not contain ‘new’ features, they are for improvements to existing features, and bug fixes. However, this...

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What I Learnt from Analysing 7 Million Log File Events

It’s been almost three years since I started to work intensely on log file analysis for SEO purposes, and to make the analysis simple, I decided on the Screaming Frog Log File Analyser as my tool of choice. Because I...

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The Screaming Frog & BrightonSEO Charity Five-a-Side Tournament

We’re delighted to announce that Screaming Frog & BrightonSEO are coming together to host a charity five-a-side football tournament next summer in London! 2022 will mark 4 years since the last BrightonSEO 5-a-side, and just like the FIFA World Cup,...

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Screaming Frog Scoops Three Trophies at the UK Search Awards

Unbelievably, it’s been 2 years since our last trip to the UK Search Awards, so you can imagine how excited the team were to be in attendance. The ceremony celebrates the very best achievements in the search industry and we...

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Conducting an SEO Content Audit: 6 Things You Might Be Overlooking

The process of conducting an SEO content audit can take many shapes. It can be an interpretive review of a site’s top organic landing pages. Or it can take the form of a data-driven inventory that documents an entire site’s...

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What You Need to Know About Google’s New Enforcement System

Everybody watch out the Google police are about! 👮‍♀️ The time has come, and Google has finally acted on their newly planned ‘strike’ based system which was announced back in late July to give us advertisers a chance to amend...

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How To Manage Your Inner Chimp In The PR Jungle

If you find yourself feeling gut-wrenchingly anxious, bubbling with anger or out of your depth in the daily PR grind, it could be because your inner chimp is taking over. Everyone has an inner chimp, whether they like to admit...

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How to Use Content & PR to Build Deep Links

“Links to www.example.com/path/page are going to be a key metric for campaign success. We have always struggled to achieve money links.” More clients are coming to us wanting deep links to pages that target their core keywords. And the reality...

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10 Mistakes in 10 Years in SEO (BrightonSEO - Sept 2021)

I started working in SEO in June 2011. On my first day at Screaming Frog, this is very first email I sent – It’s just a blank email to my dad – I think I was just proud to have...

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