Author: Paudy Heal

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When Paudy (pronounced poor-dee if you're struggling!) isn't using his creative side and thinking about new link building opportunities, he can be found with his friends, at the Emirates stadium watching Arsenal, or playing football (wishing he played for Arsenal).

Ah, social media and SEO. Some will tell you they go together like Batman and Robin, and others will tell you they go together like exact match anchor text and a Penguin update! There’s been a lot of confusion about whether the two go hand in hand in recent years,...