Author: Paudy Heal

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Paudy (pronounced poor-dee if you’re struggling!) is an SEO Manager at Screaming Frog. Away from everything digital, he can be found quietly reading a book, loudly supporting Arsenal at the Emirates stadium, or playing football - but very much wishing it was for Arsenal.

You’ll have likely noticed some big changes to the Google Keyword Planner tool recently – namely that it now groups together the search volume data for many similar keyword variants. For example, if you research ‘car warranty’ and ‘car warranties’ you will see that they each have an estimated average...

Ah, social media and SEO. Some will tell you they go together like Batman and Robin, and others will tell you they go together like exact match anchor text and a Penguin update! There’s been a lot of confusion about whether the two go hand in hand in recent years,...