MJ Cachón

MJ Cachón

MJ Cachón is an experienced SEO with over 15 years in the game, based in Spain. Throughout her career, she’s worked on all kinds of SEO projects—especially in technical SEO and strategy—always with a strong business mindset. After years working at agencies and collaborating with brands from all sorts of industries, she decided to start her own boutique consultancy in 2013: Laika, based in Madrid. Beyond client work, MJ is truly passionate about SEO education. She’s taught and led programs in various SEO and digital marketing courses and master’s degrees. She’s also very active on social media, where she regularly shares tips, ideas, reflections, and data-driven insights—all with a focus on making SEO more understandable and useful for real-world marketing.