h2

h2

The h2 tab shows data related to the <h2> heading of a page. The filters show common issues discovered for <h2>s.

The <h1> to <h6> tags are used to define HTML headings. The <h2> is considered as the second important heading of a page and is generally sized and styled as the second largest heading.

The <h2> heading is often used to describe sections or topics within a document. They act as sign posts for the user, and can help search engines understand the page.

The <h2> element should be placed in the body of the document and looks like this in HTML:

<h2>This Is An h2</h2>

By default, the SEO Spider will only extract and report on the first two h2’s discovered on a page. If you wish to extract all h2s, then we recommend using custom extraction.

Columns

This tab includes the following columns.

• Address – The URL crawled.
• Occurrences – The number of <h2>s found on the page. As outlined above, the maximum we find is 2.
• h2-1/2 – The content of the <h2>.
• h2-length-1/2 – The character length of the <h2>.
• Indexability – Whether the URL is indexable or Non-Indexable.
• Indexability Status – The reason why a URL is Non-Indexable. For example, if it’s canonicalised to another URL.

Filters

This tab includes the following filters.

• Missing – Any pages which have a missing <h2>, the content is empty or has a whitespace. <h2>’s are read and used by both users and the search engines to understand the page and sections. Ideally most pages would have logical, descriptive <h2>s.
• Duplicate – Any pages which have duplicate <h2>s. It’s important to have distinct, unique and useful pages. If every page has the same <h2>, then it can make it more challenging for users and the search engines to understand one page from another.
• Over 70 characters – Any pages which have <h2> over 70 characters in length. This is not strictly an issue, as there isn’t a character limit for headings. However, they should be concise and descriptive for users and search engines.
• Multiple – Any pages which have multiple <h2>s. This is not an issue as HTML standards allow multiple <h2>’s when used in a logical hierachical heading structure. However, this filter can help you quickly scan to review if they are used appropriately.
• Non-sequential – Pages with an h2 that is not the second heading level after the h1 on the page. Heading elements should be in a logical sequentially-descending order. The purpose of heading elements is to convey the structure of the page and they should be in logical order from h1 to h6, which helps navigating the page and users that rely on assistive technologies.

Please see our Learn SEO guide on Heading Tags.