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Chloe Meek

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Chloe Meek

Before joining Screaming Frog, Chloe studied Media, Journalism and Publishing at Oxford Brookes, leaving with a first-class honours, an accredited journalism qualification, and a flurry of work experience in the creative world. After starting a brief career in publishing, Chloe realised she wanted to return to her first love: writing. She hopped over to Screaming Frog as a copywriter to do just that. Her hobbies include: reading in the sun, going to the theatre, and crocheting (with mixed results – as evidenced by the wonky frog on her desk).

Out of Site, Out of Mind: Best Practices for Creating Valuable On-Site Campaign Content

PR efforts often focus outward, prioritising outreach and coverage from external publications. As a result, some campaigns struggle to demonstrate lasting value once coverage fades — with over half of PR professionals stating that proving ROI beyond vanity metrics is...

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