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Virginia Hawkins

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Virginia Hawkins

After studying developmental and environmental studies at the University of Stellenbosch, South Africa, and earning a postgraduate diploma in Business Administration at Wits Business School in Johannesburg, Ginny ventured to the Mediterranean. There, she worked on a luxury superyacht, relishing coastal life in France, Italy, and Spain. Ginny met her husband, Harry, and settled in Henley-on-Thames. Running her seasonal organic food business from home, she delved into digital marketing, eventually funding her postgraduate studies through her business profits. During her digital marketing course, Ginny discovered Screaming Frog, and their SEO spider tool. To her surprise, its headquarters were just a 7-minute bike ride from her home, where she also met Amy, Screaming Frog's Head of Content. Inspired, Ginny joined the company as a Digital PR Consultant, relishing the opportunity to work with a talented team. Outside of work, Ginny, along with her husband and 1-year-old son, enjoys the tranquillity of Henley-on-Thames, exploring the English countryside and visiting National Trust gardens.

Ethical Storytelling in PR: Relevance, Reputation, Results

In today’s age of ever-increasing competition, technological advancements and abounding misinformation, a strong PR strategy is founded on authentic, well-researched content, ensuring the narrative informs the public rather than manipulates it. But this is not always the case. Digital PR...

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