29 September, 2014 by Mark Porter
Panda 4.1 – the Return of the Design Sites?
On Friday Google announced that they slowly started rolling out the latest Panda update, dubbed 4.1 by Search Engine Land, earlier in the week. This latest ‘improved’ iteration of the Panda algorithm has affected around 3-5% of search queries, and...
24 June, 2014 by Paudy Heal
The Importance of Social Media to the SEO World
Ah, social media and SEO. Some will tell you they go together like Batman and Robin, and others will tell you they go together like exact match anchor text and a Penguin update! There’s been a lot of confusion about...
19 June, 2014 by Stephen Pritchard
Should we scrap English Literature and teach SEO instead?
The exam board OCR recently announced it was dropping long-standing American texts such as Of Mice and Men and The Crucible from the English Literature GCSE syllabus, with education secretary Michael Gove to blame. As someone with three younger siblings...
17 April, 2014 by Mark Porter
Using Reddit to Build an Army of Niche Writers
Everybody wants ground breaking content these days, whether it’s for your own site or for posting elsewhere (yes, dirty guest posting), but few are willing to put their money where their mouth is. No, I’m not talking about choosing ‘5...
17 March, 2014 by Dan Sharp
Negative SEO - Should You Monitor Your Backlinks?
Historically links were often either counted or ignored by Google in their scoring. However, as their algorithms evolved over the past 5 years and more recently with the introduction of Penguin in April 2012 and increase in manual actions, links...
11 February, 2014 by Patrick Langridge
What Should You Do If You Receive a Google Brand Penalty?
Google have been handing out penalties and manual actions to websites for some time now, but lately we’ve seen an increasing number of cases of brands being nailed and getting wiped from the SERPs for even branded search terms. There...
5 February, 2013 by Dan Sharp
Google Panda - How Many Actually Recover?
The original Google Panda algorithm was introduced on the 23rd of February 2011 on Google.com to reduce the visibility of ‘low quality’ sites with content identified to be a poor user experience, thin and often partially duplicated in nature. The...
18 October, 2012 by Patrick Langridge
The 11 Most Infamous Google Bombs In History
Google bombing is a practise whereby a specific web page is targeted to rank in 1st position in the SERPs for a particular search phrase, so that when that phrase is typed in Google it brings often humorous or controversial...
13 August, 2012 by Mark Porter
Unicorn Meat And Monster Feet. 9 Exceptional Examples Of Linkbait Products
When I entered the world of SEO a mere 6 months ago with little prior knowledge of the industry, I found it overwhelming to say the least. I spent my evenings after work voraciously reading my way through SEO related...
19 July, 2012 by Dan Sharp
When Google Gets Penalties Wrong
I wanted to share a very interesting Google penalty case that we ecountered recently. An old client who owns an ecommerce website with a multi-million pound turnover and sells electronic goods called me out of the blue a few weeks...
