Driving more sales through PPC
Racevisors.co.uk is one of the most established and longest serving motorcycle accessory online retailers. Originally set up to retail motorcycle helmet visors, over the years they have added helmets, helmet parts, clothing and accessories to their range becoming official UK dealers for the top motorcycle brands.
The marketing team at Racevisors were worried that their existing campaigns didn’t fully cover their extensive range of products and were sure that there were missed opportunities for growth. They approached us with a view of trialing one of the product categories after which our management grew to cover their entire product inventory.
Our management began with a comprehensive audit of their existing campaigns, systematically going through their products one-by-one and identifying those areas for growth and where the future opportunities rested.
As an online retailer selling some very stylish looking products, a full & granular approach to their shopping campaigns was a must and clear strategy employed to ensure that where appropriate, Racevisors had full visibility across both standard text and shopping ad placements.
Ongoing optimisation led to incremental improvements in performance, and increasing the number of networks running Racevisor’s ads contributes to an increase in conversions and subsequent return-on-investment for their PPC campaigns.
Ensuring the ever-changing full inventory of products is being advertised along with effective restructuring and management of the shopping campaigns has resulted in an increase in ROAS, as well as a decrease in both CPCs and overall cost resulting in much more efficient campaigns.
“We rely on Screaming Frog as an extension to our marketing team – they’re able to invest the time and effort required to keep sales flowing whilst we can concentrate on other aspects of the business.”
Director - RacevisorsMark Lavenne
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