Category “PPC”

2
Feb

Blurring The Line – Google Adwords & Natural Listings Converge

Let me start by throwing this out there: I’m not so sure the various ‘enhancements’ Google has added to AdWords ads have been entirely for the searchers’ (and advertisers’) benefit. I wouldn’t be surprised if they have been put in place to ensure that Google’s biggest cash cow remains in…

17
Jan

Screaming Frog SEO Spider Now Does PPC!

Ever since the idea of the Screaming Frog Spider first popped into Dan’s head I have always been pushing to make sure that it is not only an awesome tool for spotting common SEO issues but also a brilliant tool that screamed (you see what I did there) out about…

3
Dec

Google AdWords: New Billing Tab?

I’m not sure if this has been around for a while & I’ve just missed it but when I was reconciling the AdWords costs for one of my clients this morning I noticed that the Billing tab had changed slightly. I’ve included a screenshot below of the ‘new’ tab but…

24
Nov

After Black Friday & Mega Monday Comes ‘Dramatic December’ & ‘Gigantic January’

OK, before I get going let me first apologise for the ridiculous title, everyone loves some good alliteration every now & again and I couldn’t help myself. I’ve recently been reading a few of the Black Friday & Mega Monday posts floating around and as everyone who works in the…

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