Author: Mark Porter

It’s happened to all of us. You bag another piece of coverage for your client’s content piece on a top-tier publication, which you’re ecstatic about. However, after a quick scroll through your elation is suddenly offset by a small twang of disappointment. There isn’t a link to your client. Getting...

Last Thursday evening some of the Screaming Frog team and I headed into London for the annual UK Search Awards. The event, hosted at the Bloomsbury Big Top, recognises the very best in UK search and ended up being a perfect way to sign off what has been a tremendous...

A few months ago I posted an article that outlined some of the tools & techniques we use at Screaming Frog for coming up with content ideas. Within that post I touched upon several websites that are worth visiting when you’re in need of inspiration, and I wanted to expand...

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only a handful of back and forth emails, your shiny...

Creating content these days is tough. Historically, when us content marketers find something that works well we tend to pursue them relentlessly, to the point of reaching diminishing returns (infographics are a case in point). (more…)

We haven’t been using Sistrix for all that long at Screaming Frog, though we’re fast becoming one of their biggest fans. We usually approach ‘all in one tools’ with an air of scepticism, as while they may cover all of the bases, it doesn't always mean they do it well....

Those of you who have attended an industry conference before will know that books regularly make an appearance within speakers' slides and talks. While we’re often bombarded with online articles, ebooks and whitepapers in this day and age, books are the time-tested medium for consuming knowledge and honing your skills....

On Friday Google announced that they slowly started rolling out the latest Panda update, dubbed 4.1 by Search Engine Land, earlier in the week. This latest 'improved' iteration of the Panda algorithm has affected around 3-5% of search queries, and according to Pierre Far the update rewards high quality small...

Everybody wants ground breaking content these days, whether it’s for your own site or for posting elsewhere (yes, dirty guest posting), but few are willing to put their money where their mouth is. No, I'm not talking about choosing ‘5 Star Quality’ on Textbroker; believe it or not you might...

When I entered the world of SEO a mere 6 months ago with little prior knowledge of the industry, I found it overwhelming to say the least. I spent my evenings after work voraciously reading my way through SEO related RSS feeds, trying to soak it all in and convincing...