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Kate McDade

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Kate McDade

After graduating from university with a degree in history, Kate realised that teaching like most of her family was not the career she wanted. She spent a year working in jewellery retail and event sales before looking for a new challenge, stumbling upon Screaming Frog and joining the PR team in 2022. Outside of the office, Kate enjoys watching international figure skating and gymnastics (neither of which she has any talent or experience in), baking, and exploring new cities and countries when she can.

Out of Cite: Why Your PR Wins May Be Missing From AI Search

Large Language Models (LLMs) like ChatGPT, Gemini and DeepSeek are disrupting search marketing. More people are asking LLM-powered tools the questions they would usually ask Google or Bing – and they trust the information and recommendations they receive. A recent...

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