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Liam Lesani

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Liam Lesani

Liam is the SEO Team Lead at Welltopia Pharmacy with over 7 years of experience. He specializes in enterprise e-commerce SEO and is a data-driven consultant focused on driving product growth.

Data-Driven Content Pruning at Scale Using APIs and the Screaming Frog SEO Spider

One of the most important projects that comes to mind for SEOs when it comes to crawl budget optimisation and improving topical authority is content pruning. Content pruning refers to the process of removing, merging, or updating low-value or low-traffic...

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